The Ericdress logo conveys style, elegance, and affordability, reflecting the brand’s commitment to offering fashionable clothing and accessories to a wide audience. The emblem’s design emphasizes contemporary fashion trends and attention to detail. It highlights the brand’s readiness to provide customers with quality and stylish items that help express their individuality and confidence in any situation.
Ericdress: Brand overview
Originating in China in 2012, Ericdress entered the e-commerce sphere with the promise of offering chic women’s clothing at no extra cost. By creating a digital store that featured dresses, shoes, and other closet items, the company utilized China’s manufacturing capabilities to bring affordable trends to the masses.
Over time, Ericdress expanded its horizons. No longer a haven for women’s fashion, the brand began producing plus-size clothing, men’s collections, children’s clothing, and even home décor items. The company’s logistical evolution reflected this growth, strengthening a distribution channel capable of delivering fashion statements around the world without the high price tag.
Aiming for a truly international presence, Ericdress rolled out its platform in multiple languages, partnering with global payment and delivery giants to simplify the shopping experience. To bring its products closer to consumers, the company has set up warehouses in central China, bustling Hong Kong, and the vast expanse of Russia to simplify the order fulfillment and returns process.
As technology has evolved, so has Ericdress’ online interface. They have equipped their platform with intuitive search mechanisms and personalization features to ensure that customers always find what they are looking for. Following the principle of fast fashion, the brand is constantly updating its product range to reflect global fashion trends.
The Ericdress website currently features over 10,000 fashion items, catering to style enthusiasts in over 200 countries around the world. Unwavering in its mission, the brand epitomizes affordable luxury by crafting its offerings in the heart of China’s manufacturing zones.
Meaning and History
What is Ericdress?
Ericdress, founded in 2012, is a Chinese online store offering a wide range of stylish and affordable women’s clothing and accessories, catering to the needs of fashionistas around the world. A beacon for those who are fashion savvy, Ericdress.com offers an eclectic range of clothing and accessories to suit any individual style. The range includes the trendiest dresses, stylish tops, fashionable shoes, and essential accessories.
2012 – 2013
2013 – 2018
2018 – today
The Ericdress logo appears as a single word, but it is visually divided into two parts by the thickness of the letters. The first part, “Eric,” is in bold font with semi-rounded ends, giving the text confidence and strength. The second part, “dress,” is written in thin letters with barely noticeable extensions, creating a feeling of refinement and elegance.
The logo lacks additional symbols and is entirely text-based. The letters are uppercase and colored black, giving the emblem a formal and professional appearance. The slight spacing between the letters emphasizes its simplicity and restraint.
This design connects two different worlds, each telling its own little story. The word “Eric” asserts itself confidently due to its bold letters, while “dress” looks more graceful and stylish thanks to its thin font. The black color adds a sense of professionalism and strictness.