Escola + Natureza tells the story of the school environment through the image of a child running toward nature. The initiative by Brazil’s Instituto Alana was launched in 2025. The project helps schools prepare for climate challenges by changing yards, infrastructure, curricula, and connections with the city. The main goal is to help children feel more connected to their living environment. The identity was developed by the studio Polar.
Escola + Natureza works with climate, children’s rights, education, and school spaces. But the child remains at the center of the project. For that reason, its style system is built around a love of nature as a reason to act, rather than on fear of crisis.
The logo presents the project’s idea in one figure. The symbol shows a child jumping with a flower in their hands. The flower head is the character’s head. The child and the plant merge into a single image, evoking play, care, and a nature theme. The symbol conveys the joy of contact with the living environment and shows the child as a participant in school change.
The form of the mark is built on soft curves and rounded lines. The character’s body feels light, and the flower makes the emblem warm and friendly. The logo is close to a child’s drawing, a schoolyard, and a walk among plants.
The Escola + Natureza wordmark supports the symbol with rounded letters. The logo feels open and accessible while keeping its connection to the school. For adults, it is connected with the program, infrastructure, and urban change. For children, it remains about play and a personal connection with nature.
In the system, Polar develops the mark’s form through modules. Illustrations of Brazilian plants and animals, photo masks, and text frames help the brand work across research, school projects, campaigns, and learning materials. Local species of flora and fauna tie the image to Brazilian biomes.
The typeface Familiar Faces was developed for the project. It continues the logo’s soft tone and helps unify different materials into a single system. The colors are drawn from the natural environment, with green tones taking the lead. The main meaning still rests on the symbol of the child with the flower.
Escola + Natureza received an image that expresses the climate theme through closeness, play, and a sense of belonging. The new logo connects school, child, and nature in a clear image, without pressure or complicated metaphors.