FOREO Logo PNG
The FOREO logo reflects innovation, advanced technology, and beauty and skin health care. The emblem’s design emphasizes the company’s commitment to creating high-tech devices that make skincare easier and more effective. The brand is focused on providing users with simple and effective solutions for daily care, combining science and style.
FOREO: Brand overview
Emerging from the creative world of Stockholm, Sweden, FOREO was conceived and brought to life by Filip Sedich in 2013. That same year, the company launched the FOREO Luna facial cleansing brush, which created a sensation in the world of beauty technology. This pioneering silicone brush, equipped with pulsing technology, promised users a deep skin cleansing experience.
Taking a cue from Luna, FOREO went on an innovative journey in the following years, creating a range of silicone facial brushes to suit different skincare needs. In 2017, FOREO went beyond skin care and debuted the ISSA Toothbrush in the oral care space. Featuring unique silicone bristles, the ISSA toothbrush demonstrated the company’s commitment to innovation in the personal care segment.
But the story doesn’t end there; FOREO’s research has expanded into areas such as hair removal, avant-garde light therapy masks, and soothing eye massagers. By the end of 2019, the company had reached the impressive milestone of more than 15 million devices sold worldwide. To meet the growing demand, FOREO has opened offices in key regions such as the US and Asia Pacific.
Central to FOREO’s success is its unwavering commitment to inventive product design, rigorous clinical research, and dynamic marketing strategies, particularly through social media and influencer partnerships. Currently, FOREO’s diverse oral and facial care products can be found online and on retail store shelves in more than 50 countries. Today, the company continues to stay ahead of the curve and define boundaries in the cosmetic technology industry.
Meaning and History
What is FOREO?
Founded in 2013, FOREO, a Swedish company, develops and manufactures innovative skincare devices that have revolutionized the beauty industry by offering simple and effective solutions to achieve healthy and glowing skin. FOREO skin care devices utilize a revolutionary combination of T-Sonic pulsations and flexible silicone bristles that have changed the way skin is cleansed.
2013 – today
The FOREO logo stands out with its minimalism and strict geometric design, which has interesting nuances. The most noticeable feature is the letter “R,” which stands out due to its unusual shape. This letter almost lacks a horizontal bar, making it distinctive, yet it remains easily recognizable due to the curved line that preserves its main contour.
The other letters are designed in a classic style with clear and straight lines. Thin, dark gray lines give the logo a sense of rigor and elegance. At the same time, the symbols’ geometry emphasizes the brand’s precision and modernity. For instance, the letter “F,” due to the equal length of its strokes, resembles the letter “E” without the lower bar, creating an effect of simplicity and grace.
The inscription’s dark gray color evokes associations with businesslike professionalism and seriousness, but it does not appear too strict, thanks to the soft lines and rounded corners.
When the brand entered the innovative cosmetics and skin care market, it aimed to emphasize its commitment to simplicity, reflected in its emblem.
