Found Logo PNG
The Found logo hints at the transformation process that awaits anyone using the company’s services. The dynamic shape of the elements reflects the effectiveness of a personalized weight loss program, which includes physical activity, proper nutrition, and medication.
Found: Brand overview
FOUND was founded in 2019 in San Francisco, California. Its founders were Emily Yatkan, Swati Chawla, and Poturachi Varun. The combined expertise of the three individuals in the technology and healthcare sectors was essential in creating an innovative platform for weight management and health.
The founders saw the growing issue of obesity and linked ailments in the United States, which inspired them to create the organization. They observed that current weight loss methods frequently failed to account for the unique qualities of each individual and did not offer enough sustained assistance.
The team spent the first few months refining the idea of a customized weight-management strategy. They interviewed many prospective customers, dietitians, and medical professionals to gain a deeper understanding of the industry’s demands and current issues related to weight loss.
The company completed the development of its platform’s initial prototype before the end of 2019. The basic concept was to integrate behavioral therapy, customized diet planning, and, if required, medically supervised medication. The easy-to-use mobile application was to deliver all of this.
At the beginning of 2020, the brand obtained its initial investments from venture capital funds. These finances enabled the business to hire more developers and start conducting small-scale user testing of the platform.
The platform was formally opened to select Californian users in the summer of 2020. Through this test release, the business enhanced the app’s functionality and received insightful input from its initial users.
By the end of 2020, the firm had added several medical, nutritional, and behavioral psychology experts to its staff. This increased the service caliber and created a more thorough weight-management strategy.
The enterprise began expanding its reach beyond California in early 2021, progressively launching its services in additional US states. To make its services more accessible to a larger customer base, the company formed partnerships with several major insurance providers.
Substantial money was raised when it declared in the summer of 2021 that a fresh financing round was complete. These funds were used to grow the professional staff and continue improving the technology platform.
By the end of 2021, the app had significantly improved its functionality, including more options for customizing nutrition and exercise regimens, virtual doctor consultations, and more tools for tracking success.
Early in 2022, the company began making major investments in nutrition science and metabolism research. The business partnered with several prestigious universities to conduct clinical research on the efficacy of its weight-management strategy.
A new feature was added to the app in the summer of 2022: a social support system that enables users to connect and exchange experiences. This feature was created in response to user demands for additional encouragement and support during the weight loss journey.
By the end of 2022, the company offered services across most US states, greatly increasing its market share. In addition, it started looking into global growth prospects and gathered market data in the UK and Canada.
The enterprise continued its aggressive growth and activity expansion in 2023. A new feature added to the app was a meal plan customized for each user based on their DNA profile. Thanks to this breakthrough, the firm could provide a more personalized weight control and wellness approach, considering the user’s genetic makeup, lifestyle, and preferences.
The same year, the platform integrated with gym systems through a partnership with a major network of fitness centers. This allowed users to instantly synchronize their exercise data with the app, providing a more comprehensive way to track their progress toward fitness and health goals.
Additionally, the number of professionals on staff increased by bringing on top endocrinologists and sports medicine specialists. With this increased level of proficiency, the company was able to create more customized regimens for athletes and those with hormone issues.
A pilot project launched in early 2024 in collaboration with several major American employers. The company offered corporate wellness programs integrated with employees’ health insurance plans as part of this initiative. This effort aimed to promote a culture of healthy living in the workplace and expand access to services through the corporate sector.
Furthermore, experimentation began with a new virtual reality platform for holding meetings and discussions. The goal of this innovation was to make the platform more immersive and to boost user engagement.
Meaning and History
What is Found?
It is a digital health and wellness platform offering customized weight loss programs. The platform combines medical expertise, personalized coaching, and community support to help people achieve their weight loss and wellness goals. Programs may include taking prescription medications if needed and individualized diet and exercise plans designed for each person’s needs and lifestyle. The company focuses on improving health rather than a quick fix.
2019 – today
At first glance, the Found logo doesn’t indicate the brand’s area of expertise. It features a single word written in lowercase letters and colored dark green. The elegant serif font leaves a pleasant impression, but it’s hard to guess that this American startup offers weight loss programs.
The name “Found” is too generic and abstract, so it doesn’t convey the company’s purpose. To address this flaw, designers tried to play with the five-letter word, incorporating subtle hints that connect the brand to weight loss products. These include:
- Graceful rounded serifs;
- An unusual curve on the “f”;
- A slightly tilted “o”;
- The absence of sharp corners.
The soft form of the letters evokes a sense of lightness and weightlessness—the goal of all Found clients. Meanwhile, the long serifs at the ends of the letters add a dynamic element to the logo, giving the static text a sense of movement. This emphasizes the importance of an active lifestyle in combating obesity.
The tilted “o” is also full of energy. Its slanted inner space makes it appear to sway in place. It symbolizes the pursuit of development, change, and progress, impossible without constant self-improvement.
But the letter “f” best represents the idea of weight loss. There’s a significant indentation where there should be an extending horizontal stroke. This curve visually hints at weight reduction, as it resembles a slim waist—the result the company promises its clients. The logo reflects everything Found offers:
- The uneven shape of the letters is associated with the flexibility of a personalized weight loss program;
- The smooth lines symbolize the natural process of weight reduction;
- The elegant, classic font conveys confidence, suggesting that the brand provides expert support;
- The visual dynamics of the text highlight the importance of physical activity for overweight individuals.
Even the emblem’s dark green color carries a hidden meaning. It’s associated with healthy eating, in which plant-based foods should dominate. Additionally, the calm palette subconsciously influences Found’s clients, instilling trust in the prescribed medications. The green color illuminates that all weight loss drugs are made from natural and safe ingredients, though this isn’t true.
