diet Logos and Brands

Products, programs, and services related to nutrition control and weight loss are included in the “Diet” section. Diet food brands, calorie-counting systems, ready-made low-calorie diets, and companies offering weight-loss programs are represented in the category through logos that evoke images of lightness, slimness, and healthy choices. Leaves, scales, silhouettes of toned bodies, and stylized portion-controlled plates appear in the logos of brands targeting audiences seeking to change their eating habits. Weight Watchers (WW), SlimFast, and similar brands have formed an entire visual culture around the idea of mindful eating.