Veganism Logo PNG
The Veganism Logo unites people who have chosen a conscious lifestyle. The symbol reflects nutrition, fashion, cosmetics, and art changes, overcoming stereotypes and seeking new solutions. It can be seen on packaging, signs, at festivals, and in books, and it helps to find what corresponds to one’s beliefs.
Veganism: Brand overview
Although veganism is relatively new, its roots run deep into history. Ancient societies, particularly in India, practiced non-violence (ahimsa) toward all living beings, evident in traditions like Jainism and Buddhism. In the early 19th century, small groups in England began questioning the use of animal products, inspired by Reverend William Coward’s ideas. Eventually, this led to the creation of the Vegetarian Society in the United Kingdom, marking the beginning of early debates about animal ethics and food choices. The formal beginning of veganism came in 1944 when Donald Watson founded The Vegan Society and coined “vegan.” Soon after, the movement spread beyond the UK, and the establishment of the American Vegan Society accelerated plant-based lifestyles in the United States. Influential books like Peter Singer’s Animal Liberation have significantly impacted public discussions and ethical awareness. As scientific research highlighted the health benefits of plant-based diets, the first vegan restaurants and specialty stores started to appear. Technological advancements in food production helped introduce a wide range of dairy- and meat-free alternatives, increasing accessibility. By the 2010s, veganism had become a global phenomenon, supported by public events and the growing availability of animal-free products in cosmetics, clothing, and household goods. Today, large food corporations are heavily investing in innovations like cultivated meat and plant-based proteins, making vegan living even more mainstream and accessible.
Meaning and History
What is Veganism?
This is a lifestyle based on the rejection of using animal products. People who adhere to this approach exclude meat, fish, dairy products, eggs, and honey from their diet and avoid clothes and shoes made of leather, fur, wool, and other materials obtained from animal participation. Lifestyle is not limited to food – it extends to cosmetics, household chemicals, and other products, creating demand for ethical production.
1944 – today
The veganism symbol consists of a neat square containing a circle inside. The lines are calm and smooth, without sharp angles, and feature natural shades of green and white. In the circle’s center is a stylized letter “V,” gracefully transitioning into a leaf reminiscent of a fresh sprout. The letter and leaf connect smoothly, appearing natural and harmonious.
The logo’s history is closely related to veganism, avoiding animal-derived products, and opposing the view of animals as commodities. Thus, it makes sense that this symbol was chosen: natural, plant-based, and extremely simple. The green color of the emblem emphasizes the organization’s main idea of closeness to nature and natural nutrition.
The circle and square together create a convenient and clear shape that is easy to use on packaging, online resources, or social media. The simplicity and softness of the lines reflect the company’s intention to communicate veganism accessibly and unobtrusively without aggressively pushing views.
The emblem is placed on products to confirm their purely plant-based origin. Due to its conciseness and calm green tones, the sign helps people easily navigate their choices.
