Veganism Logo PNG
The Veganism Logo unites people who have chosen a conscious lifestyle. The symbol reflects changes in nutrition, fashion, cosmetics, and art, overcoming stereotypes and seeking new solutions. It can be seen on packaging, signs, at festivals, and in books, helping people find what corresponds to their beliefs.
Veganism has ancient roots, but it became an organized movement only in the 20th century. Around 500 BC, Pythagoras promoted kindness toward living beings and followed a meat-free diet. Similar ideas appeared in Buddhism and Jainism through ahimsa, the principle of nonviolence. In 1806, William Lambe and Percy Bysshe Shelley rejected meat, eggs and dairy. The Vegetarian Society was founded in Britain in 1847.
The main turning point came in November 1944. Donald Watson and several supporters left the Vegetarian Society after it refused to create a dairy-free section. Watson published the first issue of The Vegan News and introduced the word “vegan,” formed from the beginning and end of “vegetarian.” The Vegan Society became the oldest organization of its kind, and November 1 later became World Vegan Day.
In 1960, Jay Dinshah founded the American Vegan Society in New Jersey and later helped organize the first World Vegetarian Congress held in the United States in 1975. That year, Peter Singer published Animal Liberation, bringing wider attention to animal rights and speciesism.
The market changed after Beyond Meat was founded in 2009 and Impossible Foods in 2011. Beyond Burger appeared in 2012, followed by Impossible Burger in 2016. Burger King launched the Impossible Whopper nationwide in 2019. From 2004 to 2019, the estimated number of vegans in the United States rose from 290,000 to nearly 10 million, while investment in plant-based food companies reached $2.1 billion in 2020.
Meaning and History
What is Veganism?
This is a lifestyle based on rejecting the use of animal products. People who adhere to this approach exclude meat, fish, dairy products, eggs, and honey from their diet and avoid clothing and shoes made of leather, fur, wool, and other materials derived from animal sources. Lifestyle is not limited to food; it extends to cosmetics, household chemicals, and other products, creating demand for ethical production.
1944 – today
The veganism symbol consists of a neat square containing a circle inside. The lines are calm and smooth, without sharp angles, and feature natural shades of green and white. In the circle’s center is a stylized letter “V” that gracefully transitions into a leaf reminiscent of a fresh sprout. The letter and leaf connect smoothly, appearing natural and harmonious.
The logo’s history is closely related to veganism, the avoidance of animal-derived products, and opposition to the view of animals as commodities. Thus, it makes sense that this symbol was chosen: natural, plant-based, and extremely simple. The green color of the emblem emphasizes the organization’s main idea of closeness to nature and natural nutrition.
The circle and square together create a clear, convenient shape that is easy to use on packaging, online resources, or social media. The simplicity and softness of the lines reflect the company’s intention to communicate veganism accessibly and unobtrusively without aggressively pushing views.
The emblem is placed on products to confirm their purely plant-based origin. Due to its conciseness and calm green tones, the sign helps people navigate their choices more easily.
