Framework Logo PNG
The Framework logo symbolizes modern technology and engineering thinking, reflecting the company’s philosophy and commitment to innovation. This emblem is a graphic element that embodies the idea of creating modular laptops that are easy to repair and upgrade. This approach shows the company’s dedication to making its products as flexible and durable as possible, offering users solutions that adapt to their changing needs. The emblem is designed to express harmony and integrity.
Framework: Brand overview
Framework’s story began in 2019 when Nikhil Satya, a former Oculus VR employee, founded the company in San Francisco. Drawing from his experience in consumer electronics, he set out to create a business that would transform how computers are manufactured.
Between 2019 and 2020, the team focused on developing their initial modular laptop prototype. During this time, the company raised seed funding and assembled a group of engineers with backgrounds in major tech firms.
The first product, the Framework Laptop, was launched in 2021, marking a pivotal year for the organization. This laptop featured a unique modular design, allowing users to easily upgrade and replace parts, including modular I/O ports and an 11th-generation Intel Core processor.
Later, in 2021, the product line expanded with a range of laptop expansion modules and components. A Marketplace was also launched, providing a platform for selling modules and spare parts.
In 2022, an updated laptop with 12th-generation Intel processors and a new model featuring AMD Ryzen processors were released, offering users additional choices. International expansion began, reaching European and other global markets.
Throughout its brief history, the company has continued to refine its approach to creating laptops designed for repairability and upgradability. The modular components and spare parts network empower users to repair and enhance their devices.
By 2023, the organization remained focused on building modular, repairable devices while expanding its global reach and product offerings.
Meaning and History
What is Framework?
This unique computer hardware company reimagines laptop architecture using modular, repairable, and upgradeable components, allowing customers to gradually enhance and modify their devices. The company produces high-performance laptops with easily replaceable parts, such as ports, keyboards, screens, and processors, allowing users to repair and upgrade their devices without compromising build quality. With a sleek design and full accessibility, each laptop component is designed for easy upgrades or replacement, enabling customers to service and improve their machines without needing a full replacement.
2021 – today
The gear symbol in the Framework logo hints at adjustable internal mechanisms and technology, emphasizing the brand’s key concept. This design evokes associations with the repair and maintenance process, conveying the company’s primary mission — to offer users products that can last long and remain relevant. The company develops devices that are easy to disassemble, allowing for hassle-free replacement of necessary parts and keeping them operational.
The central circle in the logo resembles a planet, symbolizing the brand’s environmental responsibility. The company has chosen a path focused on environmental protection, reducing waste caused by the mass production of disposable devices. The emblem reflects the company’s aim to cut waste by creating devices that can be upgraded and restored instead of discarded after wear.
The brand name aligns with its positioning. It embodies the idea of a “framework” that can be filled as needed, offering flexibility and customization based on the user’s needs. The thin lowercase letters in the logo create a sense of customer care and user-friendliness, highlighting the company’s readiness to respond to consumer demands. The elongated glyphs of the letter “f” resemble hex keys, symbolizing a tool for opening laptop cases and adding another technical and practical element.
