Franklin, a trusted name in the sports equipment industry, has revealed a refreshed logo and updated brand identity that marks a new era for the company while honoring its legacy. The redesign highlights innovation, quality, and relevance in today’s fast-paced world.
With its bold, forward-leaning typography and a prominent “F,” the previous logo conveyed energy and strength. While effective for its time, the design was rooted in an era of static branding, making it less adaptable to modern, multi-platform demands.
The new logo retains the recognizable essence of the original but introduces thoughtful updates to modernize its look. The typography has been refined for a cleaner, more cohesive appearance. The letterforms now feature consistent thickness, creating a balanced and contemporary feel. Softened angles add a sense of approachability and versatility, while the overall design maintains the boldness and dynamism that define the brand’s identity.
This refreshed design emphasizes simplicity and clarity. It’s bold enough to resonate with professional athletes yet approachable for casual sports enthusiasts. Whether on product packaging, apparel, or digital platforms, the new logo is designed to adapt seamlessly, ensuring it looks sharp and impactful across all mediums.
Alongside the logo, the company has introduced a unified branding system to create consistency across its product lines. This system includes standardized packaging and promotional materials, reinforcing the focus on high performance and accessibility. The cohesive identity makes it easier for customers to recognize and trust products, no matter where they encounter them.
This redesign reflects a commitment to staying at the forefront of the sports industry while maintaining the qualities that have made it a trusted brand for decades. By blending its historical roots with modern design, the company is positioning itself to engage with a new generation of athletes and sports enthusiasts. The updated logo and identity symbolize dedication to excellence, adaptability, and innovation in the ever-evolving world of sports.
