The Game Theory logo has become a symbol of the resource, exploring games from an unexpected angle, combining analytics, logic, and fascinating theories. The channel has turned the analysis of plots, mechanics, and hidden details into an exciting adventure for those who like to dive deeper.
Game Theory: Brand overview
The story of Game Theory began in 2011 when Matthew Patrick, a theater graduate passionate about gaming, created his YouTube channel to explore video games uniquely. Instead of typical game reviews, Matthew applied math and science to games people loved, like figuring out the physics behind Super Mario’s iconic jumps or uncovering secrets hidden within Pokémon. Early videos quickly grabbed attention for their playful yet deeply analytical approach. As more viewers discovered the channel, Matthew collaborated with artists and animators, making each video visually richer and more engaging. Eventually, he expanded his idea into Film Theory, turning his analytical lens toward movies and television, and later even into Food Theory, exploring surprising mysteries behind popular dishes. Game Theory also became known for tackling complicated topics, such as the dark lore of Five Nights at Freddy’s, captivating fans with fascinating gaming psychology and culture theories. Over time, Matthew began using the channel’s popularity to support charities, building a community that cared deeply about games and good causes. Today, Game Theory continues to evolve, examining new technology like virtual reality and artificial intelligence while staying true to its original mission: revealing the hidden layers behind the games we all enjoy.
Meaning and History
What is Game Theory?
This popular online project is dedicated to analyzing video games’ hidden meanings, theories, and mysteries. The team explores game mechanics, storylines, and arcane details based on science, mathematics, and logic. Videos are created with humor and engaging presentation, turning complex topics into accessible and interesting stories. Over time, the project has grown into a major media platform spanning the gaming industry and the worlds of film, science, and pop culture.
2011 – 2012
When MatPat first created the Game Theory show, the logo set the right tone: everything was clear without words. Games, mathematics, analysis, and nostalgia for childhood pixel graphics.
The word “GAME” is designed in a simple and recognizable pixel style, as if taken from the screen of an old TV or NES console. The blue letters gradually darken toward the bottom, adding depth. Right below it, the mood shifts: “THEORY” is written in golden serif letters, resembling titles on math or physics textbooks. The contrast between the two words highlights the channel’s concept: the fun theme of games and serious analysis from a scientific perspective.
Below is an explanatory inscription: “a show about theories — and games,” so newcomers understand where they’ve landed.
The most interesting part is at the top: a pixelated Mario jumps on a Koopa from Super Mario Bros., with formulas and motion diagrams next to them. The trajectory angle, motion formula, and the Koopa shell flying off after contact with Mario. These details reference the channel’s content, where MatPat dissects games not based on emotions but through science and calculations, explaining how they work.
The logo’s style emphasized the show’s atmosphere: games can be studied for fun and with a scientist’s curiosity, breaking down the smallest details with mathematical precision.
At the center of the Game Theory icon is a green trophy, resembling an achievement badge that appears on-screen when unlocking accomplishments. A trophy is a fitting reference for a channel that explores video games and gameplay mechanics.
The trophy is placed inside a black circle outlined by a thin white line. The circle resembles a crosshair interface or progress indicator, divided into green and gray segments. The colors seem to show how many stages of the game have been completed and how many are yet to be explored or accomplished.
On the outside is a bright yellow sun with sharp, defined rays, resembling a symbol seen in games as an indicator of energy or special abilities. In this way, MatPat combines the ideas of achievements and energy with analysis, making game theories accessible.
2012 – 2013
A year after launching the show, MatPat refreshed the logo, emphasizing the connection between gaming and science. The changes didn’t affect the overall concept, but visually, the emblem became more modern and refined.
The title received an upgrade: now, it features three-dimensional blue letters with a gradient effect. They look bigger and brighter and almost have a slight neon glow. Meanwhile, the word “THEORY” took on a retro style with a pixelated yellow font. This created an interesting mix where retro aesthetics blended with a modern look.
The tagline “The Smartest Show in Gaming,” written in calm, light-colored letters at the bottom, adds confidence, highlighting what makes the channel strong—the ability to explain complex things in simple terms.
The gaming scene with Mario and Koopa at the top remained, but with a new addition. The characters’ movements are now accompanied by even more detailed mathematical formulas: fractions, exponents, and angles. It’s a visual guide to how the physics of jumps and collisions work in Mario games.
The channel’s icon also received an update. The bright sun rays were removed, leaving only the central part—the circular progress indicator. It now looks simpler and more restrained.
The green trophy remains at the center but has been more stylized. Gradient transitions in green shades add volume and depth.
The background of the symbol is a circle divided into four parts. The upper left is painted green, resembling a game progress bar that is partially filled. The other three parts are gray, creating the impression of an unfinished journey or ongoing research.
2013 – today
Once again, a year later, MatPat decided to simplify the show’s style to the limit, leaving only the essentials. This led to the black-and-white logo still being used today.
The word “GAME” looks rough and massive, like in old 8-bit games. The retro font seems taken straight from the screens of classic Nintendo or Sega consoles—pixelation is deliberately emphasized, and the letters are slightly blocky and angular.
Below it, “THEORY” is written in a completely different style—smaller, thinner, with smooth lines and a strict appearance. The contrast between the large pixelated “GAME” and the more precise, modern “THEORY” creates an interesting balance, hinting at the fusion of classic gaming with deep analysis.
The black-and-white palette adds minimalism and simplicity, removing all excess and emphasizing that the channel’s main focus is its content—breaking down mechanics and explaining gaming mysteries without unnecessary embellishments.
Game Theory also updated the emblem, staying true to the original idea but reworking it in a new way. The outer shape remained the same—a circle—but the colors became more vibrant, and a bold yellow outline of sun rays was added. The entire composition became more restrained while still preserving its gaming theme.
The trophy in the center is slightly different, with changed proportions and handle shapes. The green shade is now softer. The surrounding segments still resemble a level completion bar or progress tracker, referencing the channel’s signature approach—explaining games through science and mathematics, uncovering their logic and hidden mechanics.