Garuda Indonesia Logo

Garuda Indonesia LogoGaruda Indonesia Logo PNG

The Garuda Indonesia logo reflects the airline’s deep connection with the country’s mythology and its commitment to hospitality. Inspired by the legendary Garuda bird, a powerful symbol in Indonesian culture and mythology, the logo represents national identity and the airline’s commitment to embody qualities such as strength, speed, and service.

Garuda Indonesia: Brand overview

Founded:August 1, 1947
Founder:Government of Indonesia
Headquarters:
Soekarno–Hatta International Airport, Tangerang, Banten, Indonesia
Website:garuda-indonesia.com

Garuda Indonesia, Indonesia’s national airline, has its corporate headquarters in Jakarta, and its main operations are anchored at the Soekarno–Hatta International Airport. Founded in 1949, Garuda is one of Asia’s most ancient airlines. Its name draws inspiration from the mythical Garuda bird, a significant national symbol of Indonesia.

As we enter 2023, Garuda continues its journey across the skies, serving over 50 destinations that span the domestic circuit and international locations in Southeast Asia, East Asia, Australia, the Middle East, and Europe. Its varied fleet comprises a mix of Airbus A330s, Boeing 777s, and 737s, along with smaller turboprop aircraft primarily used for short-haul routes.

Garuda offers a range of service classes to suit different passenger needs, including First Class, Business Class, Premium Economy, and Economy. The airline is celebrated for its exceptional cabin service, which is deeply rooted in Indonesian hospitality and has garnered several accolades over the years. In 2014, Garuda secured its place in the prestigious SkyTeam airline alliance, sharing the platform with other significant players such as KLM, Delta, and Aeromexico.

While the Indonesian government partly owns Garuda, the lion’s share rests with private investors. Recently, the airline has undergone a series of restructuring and expansion initiatives. Its primary hubs extend beyond Jakarta, reaching out to other important Indonesian cities like Denpasar Bali, Makassar, Surabaya, and Medan. As a symbol of national pride, Garuda Indonesia is crucial in promoting Indonesian culture globally.

Meaning and History

Garuda Indonesia Logo History

1949 – 1969

Garuda Indonesian Airways Logo 1949

From 1949 to 1969, Garuda Indonesia, the national airline of Indonesia, used its first highly symbolic logo, representing the country on the international stage. The emblem featured a white circle with a red border, where each element had significance and reflected the company’s core principles.

The logo’s central element, the white circle, symbolizes perfection and safety, highlighting the airline’s ideal balance that ensures timely arrivals at destinations. The circle’s red border harmonizes with Indonesia’s national flag, emphasizing Garuda Indonesia’s status as the national carrier and its role in representing the country internationally.

Inside the circle is a pennant of three triangles associated with victory, conveying the idea of flight’s lightness and possibility. The sharp angles of the triangles symbolize speed and rapidity, underscoring the dynamism and efficiency of the airline’s operations.

The Garuda bird is at the circle’s center, after which the company is named. The Garuda, an important symbol in Hinduism and Buddhism, represents strength, power, wisdom, and freedom. These qualities perfectly align with the image of Garuda Indonesia as a reliable and modern carrier. The Indonesian flag depicted on the side of the bird further emphasizes the airline’s national affiliation.

The brand’s name is placed above the image of the bird in the circle, and below it, the main focus of the company’s operations is indicated.

1969 – 1985

Garuda Indonesian Airways Logo 1969

As part of its restructuring process, Garuda Indonesia took significant steps to expand its business, as reflected in the update of its corporate emblem. This change symbolized a new phase in the company’s development, including expanding its route network with new destinations in Europe and Australia, aligning with the growing needs of its customers and a globalization strategy.

The updated logo features large red letters spelling the company’s name, emphasizing ambitions for growth and development. The choice of color and size of the letters is deliberate—red traditionally represents energy, strength, and passion, aligning with Garuda’s aspiration to be a leader in the aviation industry and signaling a flourishing period in the company’s activity. Interestingly, despite the dominant presence of uppercase letters, the first character in the name remains lowercase. This design choice highlights Garuda Indonesia’s commitment to impeccable service and customer orientation, signifying the company’s efforts to meet its clients’ demands and provide comfortable flight conditions.

The logo is complemented by the phrase “Indonesia Airways” in a smaller font, which fits harmoniously into the overall composition. This design element helps create a more compact and modern visual identity in line with current trends in branding and marketing.

1985 – 2009

Garuda Indonesia Logo 1985

In response to reaching a significant milestone of five million passengers, the company updated its emblem to reflect its achievements and ambitions. The new logo was designed to appear more modern and technologically advanced, highlighting the company’s dynamic development and innovative approach.

The updated logo’s color palette of pleasing blue-green shades symbolizes the company’s professional growth and reliability. These colors were chosen deliberately as they are associated with confidence, calm, and stability, important attributes for an airline aiming to strengthen customer trust.

At the center of the new logo, the exotic Garuda bird reappears, crafted from thin line stripes that give it the appearance of having hundreds of wings. This element symbolically represents the airline’s vast fleet, consisting of dozens of airplanes that travel to various parts of the world daily. The image of the Garuda, Indonesia’s national bird, plays a key role in reinforcing the company’s national identity. This symbol emphasizes the airline’s deep connection with Indonesia and its cultural heritage.

In Indonesian mythology, the Garuda is associated with protection and prosperity, making it an ideal symbol for an airline that strives to associate itself with a positive and progressive image.

2009 – today

Garuda Indonesia Logo

The airline’s latest logo update was prompted by developing a new strategy to grow and modernize operations. In this context, changes to the emblem’s design carry a clear symbolic meaning, reflecting the company’s new ambitions and strategic goals.

In the new version of the logo, dark gray letters are now elongated upwards. This design emphasizes the company’s aspirations to elevate and expand its influence. The vertical direction of the letters symbolizes strength and growth, indicating an increase in the number of aircraft in the fleet and the expansion of the network of ports it serves. These design changes aim to visually convey the company’s dynamic development and adaptation to changes in the global aviation industry.

The logo now features a bird ascending above the company’s name. This design element symbolizes limitless development and power. The bird’s flight above the name emphasizes the airline’s ambition to overcome obstacles and reach new heights in its development.

Garuda Indonesia color codes

Shadow GrayHex color:#494343
RGB:73 67 67
CMYK:0 8 8 71
Pantone:PMS Black 7 C
Delft BlueHex color:#1c2e68
RGB:28 46 104
CMYK:73 56 0 59
Pantone:PMS 281 C
BlueHex color:#0094a7
RGB:0 148 167
CMYK:100 11 0 35
Pantone:PMS 7710 C