Globus Logo PNG
The Globus logo reflects quality, convenience, and care, the foundation of the hypermarket chain’s operations. It represents where customers can find everything they need — from fresh groceries to household goods. The company has earned customers’ trust with its high-level service and wide product range, later expanding across Europe. The logo highlights the brand’s mission — to make shopping convenient and enjoyable, combining quality with affordability.
Globus: Brand overview
Franz Bruch founded a small grocery store in St. Wendel, Germany, in 1828, laying the groundwork for the Globus hypermarket network. This humble family business served as the starting point for a remarkable journey.
By the late 19th century, under Josef Bruch’s leadership, the store had expanded significantly, becoming one of the largest in the region. During this period, the company established its core principles: offering high-quality products and maintaining a strong customer focus.
A pivotal moment in the company’s history occurred in the 1960s. 1966, the first hypermarket under the Globus brand opened in Homburg, Saarland. It was one of Germany’s earliest stores to offer food and non-food items under one roof.
The 1970s marked a period of rapid growth, with new locations opening across various regions of Germany. Each store was characterized by its large size and wide range of products.
In the 1980s, the company ventured into the international market, expanding beyond Germany by establishing stores in other European countries.
After Germany’s reunification in the 1990s, the business expanded further into the eastern parts of the country. Around the same time, stores were opened in the Czech Republic and other Eastern European nations.
The 2000s were marked by innovation and modernization. The company invested heavily in upgrading its stores and adopting new technologies to enhance customer service.
Between 2010 and 2015, the organization continued to grow, building new locations and renovating existing ones. Special attention was given to improving service quality and developing private-label products.
From 2016 to 2020, the company focused on adapting to changing consumer needs. It introduced new retail formats and expanded its online shopping offerings.
As of 2023, the brand remains one of the largest hypermarket chains in Europe, adhering to the values of quality and customer care established in the 19th century.
Being a family-owned business for nearly two centuries has allowed the organization to maintain high standards and a personalized approach in every region. It has skillfully blended its historical traditions with modern retail practices. The company is particularly recognized for its employee training programs and in-house food production methods, which have contributed to its continued success.
Meaning and History
What is Globus?
It is a German hypermarket chain with a strong presence in Western and Eastern Europe. Today, the chain remains a family-owned business led by Matthias Bruch, a fifth-generation representative. Over time, the company has expanded to include the sale of electronics and building materials. The network comprises 73 grocery supermarkets, 79 DIY hypermarkets, and 9 electronics stores in Germany, the Czech Republic, Russia, and Luxembourg. The company employs over 46,000 people.
Before 2022
The Globus logo draws attention with its brightness and energy. At the center of the design is a large orange “Globus” inscription set against a stylized green globe. The logo is designed to be easily visible from a distance, especially against the backdrop of city hustle and gray buildings. The orange color symbolizes energy, positivity, and dynamism, which is perfect for a hypermarket chain where a wide range of products and a sense of comfort and convenience for customers are important.
The main element is the large “Globus” inscription. The font is composed of uppercase letters of the same size, creating a sense of stability and reliability. The upright position of the letters emphasizes these qualities, visually adding to the logo’s solidity. Each letter is orange with a thin outline that enhances the contrast and makes the emblem even more noticeable against the green globe. This color combination symbolizes the company’s confidence and success.
The large “G” at the beginning of the inscription stands out from the other letters, making the visual mark easily recognizable. The boldness of all the letters, especially in combination with the globe, symbolizes the company’s strength and reliability, underscoring its market leadership. This reflects the brand’s core principles: large scale, dependability, and customer loyalty.
The green globe, which forms the base of the design, represents the company’s global reach. The white lines crossing it create a sense of dimension, adding to the logo’s visual solidity. The oval shape of the globe brings harmony, balancing the heaviness of the letters with a sense of lightness and proportion.
The visual image of the globe reflects the idea that the brand is both a hypermarket and an international player, reaching a vast audience of shoppers.
2022 – today
Globus is a name associated with quality, reliability, and care for every customer. It spans various fields and meets the needs of millions of people. The updated Globus logo showcases how the brand aims to remain clear and accessible without losing its recognizability.
The globe and the name are no longer merged into a single image but exist separately, creating space and visual ease. The globe in the emblem has been simplified significantly. Its lines have lost gradients and intricate details, retaining a clean and concise form. The dark green stripes representing meridians and parallels give the visual symbol a strict yet friendly look. They evoke associations with the planet while symbolizing the brand’s global activities. The minimalist design emphasizes the company’s universality and aspiration to reach a worldwide audience. The globe’s rounded lines appear symmetrical and balanced, conveying stability and the brand’s commitment to customer care.
The font used for the word “GLOBUS” resembles Le Havre Titling Black. It is bold and substantial yet appears soft due to the slight rounding of the letterforms. This font communicates reliability, while the uniformity of the characters reflects a modern approach.
The orange color has been lightened and evened out, adding energy and warmth to the text. This shade evokes feelings of joy, hospitality, and positivity. The globe’s green has been darkened, creating contrast and enhancing the sense of seriousness and professionalism.
The decision to remove gradients from both the font and the globe marks a step toward simplicity and universality. This change makes the logo easily recognizable in any format, whether in print, on screens, or in outdoor advertising. The absence of complex elements allows for a focus on form and color, making the design straightforward and effective.
