The Heise logo reflects the traditions of quality and reliability that have made the publishing house renowned in the world of technology and information. It conveys expertise and a commitment to accuracy, offering readers timely and in-depth content. Starting as a publishing house, the platform has become a leader in technical journalism, maintaining its connection to tradition while focusing on the future. The emblem combines stability and modernity, emphasizing growth and dynamism.
Heise: Brand overview
Heinz Heise founded the publishing company Heinz Heise Verlag in 1949 in Hanover, Germany, marking the start of the Heise legacy. The company initially focused on printing radio amateur guides and technical materials, which were especially relevant during Germany’s post-war reconstruction. The publications quickly gained a reputation as reliable sources of technical knowledge.
In the 1950s, the company expanded its publications to cover various technical fields. Special attention was given to the accuracy and quality of its content, establishing a defining standard that continued for many years.
A major development came in 1977 with the launch of Elrad, a magazine focused on electronics and radio engineering. This publication, the publisher’s first periodical, quickly became popular among technical professionals.
In 1983, the organization experienced a transformative moment by introducing Computer Technik (c’t), which soon became one of the most respected computer publications in the German-speaking world. The magazine was distinguished by its independent editorial approach and in-depth technical analysis.
In 1986, the publishing house extended its reach in the professional IT field with the launch of iX magazine, aimed at IT professionals. This publication focused on professional solutions and complex technical topics.
The company entered the internet in 1994 with the launch of the Heise online portal, which quickly became one of the leading technology sites in the German-speaking internet market. In 1996, Telepolis was launched, covering network politics and digital culture.
In the 2000s, the organization expanded its online presence, developing new digital services and ways to present information. It established itself as a leader in the IT field by hosting technology conferences and seminars.
In the 2010s, multimedia content, including podcasts and videos, increased. Major publications launched mobile apps, and Heise Online added new topical sections.
The 2020s brought important new developments in the company’s history. The organization continued expanding its influence in various fields beyond media. In June 2024, the company made a milestone decision to sponsor the soccer team Hannover 96. The three-year deal, valued at approximately €1.5 million per season, includes the brand displayed on the team’s uniforms.
Another sports-related event associated with the organization occurred in August 2024, when Philipp Heise returned to Dynamo Dresden, a soccer club. This event drew attention from the sports public, reflecting the company’s growing presence in different areas of German society.
The publisher has consistently upheld the standards of quality journalism and technical expertise established by its founder. The organization continues evolving, blending modern digital solutions with traditional formats, expanding its reach beyond technology journalism to support cultural and athletic endeavors.
Meaning and History
What is Heise?
These leading German technology media outlets influence the European tech journalism landscape. The publication has established itself as a trusted source of in-depth technical analysis, reviews of cutting-edge technologies, and expert IT journalism as the creator of the popular magazines *c’t* and *iX*. Its flagship online portal and the Telepolis platform provide millions of readers with real-time tech news, detailed guides, and critical commentary. In German-speaking regions and beyond, the publication has built a loyal audience among IT professionals, tech enthusiasts, and decision-makers, earning a reputation for technical accuracy, journalistic integrity, and thorough exploration of complex technological topics.
1949 – today
The Heise logo—a German publishing house known for its focus on IT journalism and technology publications—stands out for its minimalism and precise geometry. It is simple and modern, emphasizing the company’s professionalism and technological focus.
The symbol on the left consists of two diagonal lines of different lengths and thicknesses, placed vertically to the left of the word “heise.” This element draws attention and can be interpreted as a stylized letter “h,” the first letter of the name.
“heise” is written in a clean, sans-serif font, emphasizing a modern and tech-oriented approach. The letters are rounded and soft, creating a friendly and approachable image for the brand. The tight spacing between the letters gives the logo a cohesive look, and the dot above the “i” adds a touch of lightness and completeness.
The logo is primarily black, symbolizing reliability, professionalism, and seriousness. This color aligns with the information technology theme and underscores a refined yet approachable brand image.
The visual design is simple yet memorable and well-suited for various digital and print media. Its minimalism allows easy integration into any visual format, whether websites, applications, or print publications.
The logo conveys a sense of precision and technological sophistication. It reflects the company’s focus on news and publications in the technology sector. The concise form symbolizes clarity in information and high standards in news presentation, while the diagonal elements add a sense of movement and modernity.
The Heise emblem exemplifies how minimalism and thoughtful geometry can create a recognizable and expressive image fitting for a brand operating in IT journalism.