Herbíssimo is updating its image to appeal to a broader body care market. The brand was founded in 1980 and has operated in Brazil since 1987. It is known for cream deodorants, natural ingredients, gentle protection, and an accessible price. As part of Grupo Dana Cosméticos, the brand became known in the deodorant category. The redesign by Ana Couto helps the brand move beyond a single product format.
The old logo leaned into a natural theme, but it looked more like a natural-goods label than a personal-care brand. The leaf above the “i” was too large. The letters, with extra curves, made the word feel loose.
The new logo keeps Herbíssimo’s main style, the green leaf. Now it is smaller and better integrated into the name. The leaf is connected with plant-based ingredients, sunflower oil, glycerin, and gentle skin care.
The letters have become tighter and calmer. The logo still has the feel of a friendly mass-market brand, but the form is more composed. The mark is built around ideas of protection, freshness, and daily care. A lively tone is preserved through soft form, clean lines, and restrained shaping.
The logo’s main role comes through on the packaging. Previously, the small white jar was lost among other products, and shoppers looked for it by its lid color. The new approach strengthens the familiar guide that people already use. The bright container helps distinguish scents and products. At the same time, the white logo with the green leaf remains the main brand sign across different backgrounds.
For the brand, the update served to preserve its history and expand the line. The brand no longer looks like a cream deodorant from the past. The logo connects natural ingredients, protection from sweat and odor, gentle formulas, and body care.
The new Herbíssimo image connects the brand’s earlier recognition with its new role in the care category. The brand looks accessible, fresh, and natural.
