Holly Ventures, a company that supports cybersecurity startups from the very earliest stages of development, has unveiled an updated design that reflects its working approach and the brand’s internal priorities.
The new image is built around the shape of a holly berry, referencing themes of protection, resilience, and a long development journey. The mark is composed of several circles that converge to form an abstract berry shape. This element became the key visual motif, uniting the brand across different applications.
Previously, the logo was a wordmark reading “Holly Ventures,” with “Holly” highlighted in a saturated red and “Ventures” set in a thin black typeface. The updated version is rendered in a single color and uses a more even, carefully balanced typeface, creating a sense of reliability and cohesion. The new symbol sits naturally alongside the name and does not weigh down the overall perception.
Founded by John Brennan, the company invests in promising projects and supports founders at early stages of their journey. Partnerships with major market players, including Bessemer Venture Partners, Ballistic Ventures, CRV, Vanderbilt University, and Okta Ventures, allow Holly Ventures to combine the scale of a venture fund with the flexibility of a private investor. This model enables the team to respond to needs and maintain close engagement with projects.
The logo and the circular visual motif convey ideas of interaction, protection, and shared growth. With its updated image, Holly Ventures continues to strengthen its reputation as a reliable partner to cybersecurity startups.