Hovr is a venture-backed tech startup developing a marketing tool that can be implemented on websites without coding. Their technology enables companies to personalize content, tailoring it to users at the right moment of their website visit. This approach makes the user’s online experience more interactive and convenient.
The decision to update their visual style arose from the need to clearly express the specifics of the company’s product. The previous logo, consisting solely of the company name, appeared confident but lacked visual associations and looked formal. The new design offers an entirely different solution. Besides the company name, a stylized hummingbird was created in origami style. The bird, named Nimbus, has become the brand’s mascot, symbolizing the freedom and ease that Hovr’s technology provides.
The logic behind the new style connects to the travel industry, an important area for the startup: the hummingbird is a small, fast bird, a symbol of travel and easy perception. It relates to the startup’s concept of smooth and effortless interaction with content. The bird’s graphic is expressive, allowing the brand to stand out among similar companies.
The brand identity system develops the dynamic idea of the logo, adding liveliness through animation and interactive solutions. The color palette is bright and fresh, introducing positivity and friendliness into brand perception. Typography combines sans-serif fonts with italicized serifs, creating a feeling of mobility and ease.
An interesting addition is retro-style stamps reminiscent of tourist marks previously used to decorate luggage or postcards. Although a common stylistic choice, it fits the brand’s concept, oriented towards travel and movement.
Hovr introduced an updated visual identity that appears appealing and modern. The style became friendly, emphasizing the product’s simplicity and ease. Despite the somewhat abstract nature of the origami bird, the new approach successfully reflects the company’s character and technology, making the brand recognizable among competitors.
