IDBI Bank (or IDBI Bank Limited) is a banking structure, the full name of which stands for Industrial Development Bank of India. It appeared in 1964 thanks to the then adopted law on crediting and financial assistance for the formation of the country’s young industry. The company is focused on investing, banking, credit cards, pensions, and mortgages. First, the institution was part of the Reserve Bank of India structure, and then RBI transferred it to the Government of India. It is now located in Mumbai, Maharashtra State, from where it manages numerous branches and an overseas subsidiary in Dubai.
Meaning and History
With the emergence of IDBI Bank, the state began to solve its internal financial problems by enlarging the institution or transferring it to another subordination. In 2006, it became the property of United Western Bank, and in 2019 it was transferred to the private sector category. But even the most important stages in the bank’s career were not reflected in any way either on its concept or the emblem. She went through many transitions with him, but she never changed her original appearance, remaining true to traditions.
Most national organizations today have their roots in IDBI because it became their foundation. For its successful activities and a huge role in the state’s development, the bank was awarded several awards: Overall Best Bank, Dun & Bradstreet Banking Awards (in 2011), and Best Public Sector Bank. The mark of his visual identity is a symbiosis of business practice and creativity. It contains both of these elements harmoniously. The structure of the logo includes three parts.
The first consists of a graphic image in an orange flower on a white background formed by a circle. It is believed to be a lotus of great importance to Indian culture and society in general. It symbolizes a lot and is understandable for all population categories because, according to Buddhism, the lotus is one of the eight auspicious signs. The flower is depicted abstractly and consists of two narrow petals at the edges, two wide in the center and one large dot in the middle at the top.
The second part is an inscription – the name of the bank. For convenience, the abbreviated version is used – “IDBI Bank.” It is an acronym for Industrial Development Bank of India. All letters are in uppercase, but the start is higher than the end. This draws attention to the name and makes it widely recognizable.
There is also the third part – this is the substrate of the emblem. A horizontal rectangle has smooth edges and precise corners. The opposite sides match perfectly. The white lettering and orange icon are visible against a dark turquoise background.
Font and Colors of the Emblem
IDBI Bank strives for excellence in everything, maintaining a balance between the range of services and identity. To support this trend, the designers opted for a sleek Sans Serif typeface. The letters are grotesque, with small extensions at the ends and on both sides – both above and below. This is probably an alternative to serifs, which in this case is not, because the bank wanted a clear, transparent logo without “double reading.”
The palette of the logo is also not complicated and consists of only three colors: turquoise (background), orange (graphic element), and white (inscriptions and strokes). At the same time, the gamut is completely dim – it is pastel.