Jacquemus Logo PNG
The Jacquemus logo is the perfect image reflected in handwriting. Straight lines embody impeccable tailoring, making the figure slimmer and more elegant. The emblem conveys the designer’s virtuosity and aesthetic taste, permeating every brand collection.
Jacquemus began in 2009, when Simon Porte Jacquemus, then 19 years old, launched his label after moving to Paris. He named the brand after his mother’s maiden name, connecting it with family memory and his Provençal background. Those references became a recurring part of the brand’s language, from early collections to later runway locations.
In 2010, the designer presented a small collection during Paris Fashion Week. By 2012, Jacquemus was gaining notice in the fashion industry through work shaped by Simon’s memories of Provence. In 2014, he received the Special Jury Prize at the LVMH Prize for Young Fashion Designers. This result brought financial support and wider recognition among fashion professionals.
In 2015, the brand presented “Les Santons de Provence,” combining minimalism, surreal details, and references to southern French culture. Its first advertising campaign appeared in 2016, with imagery tied to nature and the French south. In 2017, Jacquemus added footwear, including shoes with geometric heels. In 2018, Simon introduced his first menswear line, “Le Gadjo,” in Marseille, his home city.
In 2019, the brand marked its 10th anniversary with a runway show in the lavender fields of Provence. It introduced “Le Chiquito,” the micro bag that became one of its best-known items. In 2020, the “L’Amour” collection was shown virtually in a wheat field, followed by “La Montagne” in the French Alps in 2021. In 2022, “Le Papier” was presented in Camargue, and Nike partnered with the brand on a sportswear and accessories line. In 2023, Jacquemus staged “Le Chouchou” at Versailles and entered the fragrance market.
Meaning and History
What is Jacquemus?
It is a French fashion brand created by designer Simon Porte Jacquemus, a native of a small town near Marseille in the south of France. Known for his avant-garde and playful approach to fashion, he quickly rose to prominence globally. The brand is known for its unique aesthetic that combines minimalism with bold, often asymmetrical silhouettes and vibrant colors. It offers a wide range of products, including ready-to-wear, accessories, and its iconic miniature handbags. Designer Simon Porte Jacquemus infuses his designs with youthful energy and carefree elegance, making the brand a favorite among celebrities and style-conscious individuals.
2012 – today
Simon Porte Jacquemus founded the brand and quickly gained recognition in the fashion world. Jacquemus received an award from LVMH for his achievements in the industry. Simon drew inspiration for the logo and many of the brand’s collections from his memories and experiences, including those of his mother.
The Jacquemus emblem consists of a single word, “JACQUEMUS,” written in uppercase letters. The letters are neatly aligned and have strict proportions, creating a sense of order and perfection.
The logo’s symbolism lies in its simplicity and elegance, reflecting the brand’s philosophy. The name “Jacquemus” was chosen in honor of the founder’s mother, adding a personal and emotional touch. The trademark’s design, aesthetic beauty, and minimalism highlight high fashion and attention to detail.
The logo’s meaning is rooted in heritage and respect for family. The mother’s name became a symbol of the brand, conveying deep attachment and appreciation. This name is also associated with the quality and exclusivity of Jacquemus products.
The font is characterized by its strict geometry and proportionality. The uppercase letters are executed in a restrained and elegant style without unnecessary decorative elements. The upward-extended glyphs give the emblem a sense of height and grandeur, symbolizing high fashion.
The color scheme is typically black and white, emphasizing versatility and sophistication. Black symbolizes strength and luxury, while white represents purity and perfection.