Jeppesen Logo

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Jeppesen: Brand overview

In 1934, visionary aviator Elrey Borge Jeppesen founded Jeppesen Sanderson, a company that has revolutionized the aviation industry with its pioneering solutions in navigation information and flight planning.

Jeppesen’s aeronautical charts, affectionately called “Jeppesen charts” or “Jeppesen charts,” have been a lifeline for pilots for generations. These maps contain important information about airspace, airports, and approach procedures, providing pilots with the knowledge they need to navigate the skies safely.

Recognizing the potential of digital solutions, Jeppesen has embraced technological advances to transform aviation operations. Jeppesen transitioned to digital mapping solutions as mobile computing devices, electronic flight bags, and integrated electronic bridge systems proliferated.

In 2000, Jeppesen formed a powerful partnership with Boeing, combining Jeppesen’s decades of experience in aviation navigation and flight planning with Boeing’s vast resources and technological capabilities.

Meaning and History

Jeppesen Logo History

What is Jeppesen?

Jeppesen, also known as Jeppesen Sanderson, is a leading American company. The company has established itself as an indispensable resource in the aviation industry. The company offers everything from navigation charts to advanced flight planning software.

1934 – today

Jeppesen Logo

The Jeppesen logo offers an interesting interpretation of air travel and flight routes, as the stacked elements symbolize navigational charts. These elements are arranged in such a way that they do not overlap or touch, which is very important for flight planning. There are three triangles in total: blue (top), dark gray (middle), and light gray (bottom). To the right of these triangles is the company name, as well as the additional lettering “A Boeing Company.” The text in the first line is in a bold geometric font, and the text in the second line is in a thin, rounded font.

The color scheme and spatial arrangement of the triangles are thoughtful. The blue triangle at the top symbolizes the sky or altitude, while the descending shades of gray can be seen as layers of atmosphere or different levels of flight. The clear separation of these triangles emphasizes the importance of precise planning in air navigation. The choice of fonts helps to separate the main brand name from its affiliation with Boeing, suggesting both independence and a close partnership.