Jidu Logo PNG
The Jidu logo resembles a light touch, the outline of future greatness, ready to emerge as a new milestone in automobile manufacturing. The brand’s emblem looks like a puzzle piece, drawing in with the desire to solve the mystery.
Jidu: Brand overview
Jidu, the result of a joint venture between Geely and technology titan Baidu, entered the Chinese automotive scene in March 2021. The company, which operates in Shanghai and is led by Xia Yiping, an experienced executive who has worked at Baidu and Alibaba, has set out to create smart electric cars aimed at Chinese consumers.
The company’s first attempt to gain public attention was the debut of its first concept, “Robo-01,” unveiled at the Beijing Motor Show in early 2022. The self-driving prototype showcased Jidu’s future aesthetic and technological directions. Soon after, in mid-2022, the company opened its main “smart manufacturing center” in Hangzhou, which will be the birthplace of its future electric vehicle lineup.
Jidu plans to launch its first mass-market smart electric sedan in 2023, equipped with state-of-the-art driver support systems. In addition, the company intends to diversify its electric vehicle offerings from sedans to SUVs in the coming years.
With strong financial and technological backing from parent companies Geely and Baidu, Jidu is quickly positioning itself as a key contender in the rapidly changing landscape of China’s electric and autonomous vehicle sector.
Meaning and History
2021 – today
The Jidu logo features Chinese characters, but there is also an international version with the brand name in English. Designed by Studio Oker and unveiled in 2021, the logo has a futuristic style that reflects the company’s focus on electric cars with artificial intelligence. Along with the text, the emblem includes an abstract symbol of a square and a short arc, resembling the letter “u.”
The futuristic font highlights Jidu’s technological orientation and helps the brand stand out. The abstract symbol, consisting of a square and a short arc, represents the integration of various technological components, much like how the square and arc are combined in the design.
Using a futuristic font underscores Jidu’s commitment to innovation and advanced technology. This design choice reflects the brand’s vision of leading the future of electric vehicles powered by artificial intelligence. The abstract symbol adds sophistication and depth to the logo, symbolizing the seamless integration of cutting-edge technologies.
The geometric shapes in the symbol create a unique visual identity, emphasizing the brand’s innovative approach. Their precision and modernity reinforce Jidu’s position as a forward-thinking company.
