Jupiter, a software development company serving public and private organizations in Norway, has completed a large-scale rebrand and unveiled an updated brand image, a new logo, and a redesigned website.
The changes were intended to demonstrate the breadth and scale of Jupiter’s services. The company’s portfolio includes products for municipal authorities, healthcare, industry, the fishing sector, and political organizations. Alongside the visual update, the company prepared new photo content featuring employees and a short film that conveys the team’s everyday work and Jupiter’s internal culture.
The new Jupiter logo maintains continuity with the previous brand. The former mark featured the company name set in a black modern typeface and four orange circles arranged diagonally, with the circles increasing in size gradually. In the new version, the design has become more restrained. The name is set in a thin, neat typeface with smooth outlines. At the same time, three smaller orange circles are aligned horizontally to the right of the name, suggesting a technology focus and a structured approach. The orange color of the circles has been retained to maintain continuity with the earlier symbolism.
Along with the logo, the Jupiter corporate website was updated. The main focus is on clear navigation and a consistent presentation of information about the company’s products and services. The cohesion of the new image is reinforced by recurring symbols and photographs of employees that reflect the work environment and the company’s openness to clients.
The brand has adopted a simpler, more structured look that aligns with client expectations and current market conditions, while preserving a connection to the company’s long-standing history.
