Kajabi, a top platform for digital content creators, has unveiled a new visual identity and logo that reflect its dedication to supporting creators and its role as a leader in the online business world. The refreshed design highlights the platform’s focus on empowering entrepreneurs and fostering growth.
The centerpiece of the new logo is a stylized “K,” designed as a flowing path with an upward flick at the end. This design symbolizes growth, progress, and forward momentum, mirroring creators’ journey as they build their businesses. The curves and movement in the “K” reflect entrepreneurship’s flexible and ever-evolving nature, capturing both the challenges and triumphs of the creative process.
The wordmark accompanying the logo features a modern font with rounded edges, projecting a friendly yet professional vibe. Subtle curves within the lettering echo the dynamic shape of the “K,” creating a cohesive visual identity that feels approachable and relatable.
Color plays a key role in the branding. Mercury Orange is the primary color, bringing warmth, energy, and optimism to the design. This vibrant tone symbolizes creativity and growth, aligning with the platform’s mission to inspire and empower creators. Complementary gradients in the secondary palette add depth and motion, giving the brand a fresh and dynamic look. Black typography contrasts sharply with the bright orange, ensuring clarity and a professional finish.
The typography system incorporates two main fonts: Greet and Sprig. Greet, bold, and vibrant conveys confidence and positivity, while Sprig adds an editorial touch, reinforcing the platform’s expertise and focus on knowledge sharing. These fonts allow the brand to express bold ambition and a collaborative spirit.
The new look is more vibrant and welcoming than the previous logo, which featured a minimalist design with geometric shapes and blue tones. The earlier corporate style has been replaced with a design that feels more human and connected, reflecting the energy and creativity of its users.
This rebranding marks the platform’s evolution and dedication to meeting modern creators’ needs. The updated identity celebrates innovation, passion, and the creativity of its community, positioning the service as a leader in the digital content space. With its new logo and visual elements, the brand underscores its commitment to helping creators turn their ideas into thriving businesses while staying true to its core values of empowerment and growth.
