Kenwood Logo

Kenwood LogoKenwood Logo PNG

Kenwood: Brand overview

Founded in 1946 under the original name of Kasuga Radio Co. Ltd., Kenwood has undergone a significant transformation since its emergence in Japan after World War II. The company initially became a manufacturer of radios but took on a new identity in 1960, rebranding as Kenwood Corporation.

At the beginning of the 21st century, namely in 2001, the company launched the Sovereign line of high-end audio components, further cementing its reputation in the consumer electronics sector. Seven years later, in 2008, another turning point came when Kenwood decided to join forces with another Japanese electronics giant, JVC, resulting in a new legal entity called JVC Kenwood Holdings. The full merger was finalized in 2011, making Kenwood a fully integrated part of JVCKenwood.

Today, Kenwood operates under the JVCKenwood umbrella, producing a variety of electronic products. The company’s product line has expanded to include audio equipment, head-mounted radios, loudspeakers, and other specialized devices. Kenwood has evolved from a humble radio manufacturing company into a globally recognized brand in the field of consumer electronics.

Meaning and History

Kenwood Logo History

1961 – 1984

Kenwood Logo 1961

1983 – 2011

Kenwood Logo 1983

2011 – today

Kenwood Logo

The British manufacturer of kitchen appliances prefers a sophisticated style, so its logo combines elegance and practicality. The name takes up all the available space and is written in a strict upper-case font. The letters are thin, even, geometric, and mostly angular in shape. Of these, only a couple of the letters “O” are fully rounded, and “D” is partially rounded. The rest of the glyphs are sharp and rigid. This feeling is reinforced by the black color of the text. On this background, a red triangle near the letter “W” stands out as a bright spot.

The red triangle next to the letter “W” is like a little surprise in a serious word. It’s like a flash of color in a room full of serious art. The angular letters give the logo strength and reliability, while the rounded “O” gives it softness.

Kenwood color codes

RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS 1655 C
Raisin BlackHex color:#251f20
RGB:37 31 32
CMYK:0 16 14 85
Pantone:PMS Neutral Black C