Kool Cigarettes Logo PNG
The Kool Cigarettes logo conveys the freshness associated with menthol cigarettes, which have found their place in American culture. The visual image’s simplicity and expressiveness emphasize the brand’s unique character, which is associated with bright taste and sophisticated choices.
Kool Cigarettes: Brand overview
Founded in 1933, Kool began as America’s first mass-produced menthol cigarette, created by the Brown & Williamson Tobacco Corporation to satisfy smokers’ growing preference for milder options. The name “Kool” cleverly highlighted its signature cooling sensation, quickly making it popular among consumers. Kool became widely recognized through memorable advertising featuring the friendly “Willie” penguin mascot and the slogan “As cool as a mountain stream.” The brand’s visibility soared during World War II as menthol cigarettes were distributed to American servicemen, laying a strong foundation for post-war growth. In the 1950s, Kool introduced an innovative filter designed to enhance its menthol flavor, supported by an upscale advertising message urging smokers to “Come up to Kool.” Over time, Kool adapted to changing tastes, launching variations like Milds, Super Longs, and eventually lighter options like Lights and Ultra. Facing tighter advertising regulations in later decades, Kool’s success endured thanks to unwavering customer loyalty. The brand embraced shifting consumer preferences by releasing Natural Lights with refreshed yet iconic packaging. After merging with Reynolds American and joining British American Tobacco’s global family, Kool has remained a prominent choice, retaining its distinctive identity in today’s market.
Meaning and History
What is Kool Cigarettes?
It is a brand that specializes in producing menthol-flavored cigarettes. The products’ distinctive feature is their refreshing taste, which has become popular among connoisseurs of menthol cigarettes. The assortment includes various options with different degrees of saturation and strength so everyone can find the right option. Packaging in characteristic green tones has long been familiar to many product fans.
1933 – 1960
The KOOL cigarette logo before the 1960s was unconventional for its time. It had a simple rectangular shape, outlined by a double border: first, a dark blue line, followed by a white one. Inside, there was a solid green background without gradients or transitions. Against this background, the brand name “KOOL” appeared in white, written in a simple, strict typeface slightly stretched horizontally.
The most distinctive feature of the design was the two “O” letters. They overlapped and intertwined, forming something similar to two interlocking rings. This unique detail added a sense of dynamism to the otherwise formal and structured logo.
KOOL was one of the first brands to introduce menthol cigarettes in America. This is why green was chosen as the primary color—symbolizing freshness, menthol, and coolness. The blue accentuated the product’s premium status, as cigarettes were already beginning to be seen as a stylish item during that era. KOOL’s minimalist packaging and the distinctive overlapping “O” letters helped the brand stand out among competitors.
1960 – 1997
The updated KOOL cigarette logo adopted a deeper and darker green background compared to the previous version. The rectangular shape remained framed by a double border: first white, then gold. Gold replaced the previous blue, adding a sense of prestige and sophistication absent in earlier designs.
The brand name remained white, written in a strict, clean typeface without embellishments. However, the letters became slightly wider and more stable in appearance. The “O” letters remained intertwined, creating the signature double-ring symbol that had become a recognizable brand element.
1997 – today
The latest logo design moved away from rigid straight lines and framed borders. The new style resembles a neon sign. The dark green background now features a smooth gradient that transitions from a deep, rich shade at the bottom to a lighter green at the top.
The brand name is written in a bold, serif typeface, giving it a classic and solid appearance. The letters are white, surrounded by a bright green neon glow. This effect creates a sense of illumination and visual depth, making the letters appear raised from the background.
The two “O” letters remain connected, partially overlapping. The glowing effect further enhances their intersection.
The company has continuously updated its packaging while maintaining its signature green color as a symbol of menthol freshness. The neon-style logo reflects modern design trends, emphasizing the brand’s focus on style and urban aesthetics.
