The La Vida Perfecta logo opens the door to a world of sincere emotions, funny situations, and the search for meaning in everyday life. With subtle humor, the series shows ordinary people’s everyday lives with joys and difficulties, causing the audience both laughter and food for thought.
La Vida Perfecta: Brand overview
Spanish actress and director Leticia Dolera introduced the comedy television series The Perfect Life (Vida perfecta in its original title) in 2019. Created for the Movistar+ platform, the show quickly resonated with viewers for its honest and humorous portrayal of modern women’s lives. The story revolves around three close friends—Cristina, María, and Esther—each experiencing a midlife crisis. They soon realize their lives haven’t matched the dreams they once had, prompting them to question their choices and expectations. Facing societal pressures head-on, they redefine happiness by following their own rules. Audiences related deeply to the authentic emotions and struggles depicted, making the series widely appreciated. Its success led to a second season, offering viewers a satisfying continuation of the friends’ journeys. Critically acclaimed, the series won Best Comedy Series at the 7th Feroz Awards, with actor Enric Auquer receiving praise as Best Supporting Actor in a Television Series. Recognition continued with nominations at the 7th Platino Awards, highlighting Dolera’s compelling performance. Further accolades came from the 8th MiM Series Awards, where Leticia Dolera and Manuel Burque won Best Screenplay, underscoring the show’s thoughtful writing. Actors like Celia Freijeiro were also celebrated for their comedic talents, cementing the show’s place in contemporary Spanish culture.
Meaning and History
What is La Vida Perfecta?
It is a Spanish television series that follows the lives of three women trying to find happiness in the modern world. The story intertwines their fates through complex relationships, career ambitions, and self-discovery. The action unfolds in the dynamic rhythm of a big city, where the heroines have to make difficult decisions and overcome trials, trying to balance work, personal life, and inner harmony. The series raises important topics of friendship, love, and self-knowledge, showing the reality of women’s lives without unnecessary pathos and with a subtle understanding of human emotions.
2019 – 2021
The “La VIDA PERFECTA” logo is designed unusually and somewhat chaotically. The background sets a distinctive mood: dark green is not a typical choice for a comedy series, as lighter tones are usually preferred, but the creators took a different approach.
The main characters are depicted upside down, creating a sense of uncertainty for the viewer. The three women display different emotions—one looks surprised, another joyful, and the third slightly shocked. Their hair is flying in different directions, referencing the series’ storyline, where the protagonists’ lives are turned upside down after unexpected events.
Another unusual element is the scattered red fragments. They resemble shards or broken pieces of something bright and beautiful. This visual suggests that the so-called “perfect life” is falling apart in the series, highlighting the instability or fragility of what the protagonists once took for granted.
The series title is placed at the bottom in large, bold, sans-serif letters in a warm beige color. This choice contrasts sharply with the deep green background. The simple and clear text, set against the overall chaos and the upside-down characters, creates an interesting contrast, hinting at how illusory the idea of a “perfect life” can be.
The show’s creator, Leticia Dolera, is known for addressing real-life topics with humor and lightness, unafraid to turn things upside down, and the logo perfectly aligns with the spirit of her work.