Lamborghini is a renowned manufacturer of the fastest cars in the world. The creator of the first legendary car – the Lamborghini 350 GT, which in the post-war period was a high-performance luxury car. The founder of the company and its direct owner was Ferruccio Lamborghini. An industrialist and businessman founded the most powerful production at that time, which had overwhelming success in the first ten years of its existence.
Meaning and History
The European trade brand “Automobili Ferruccio Lamborghini SpA” was registered in 1963 in Italy. In the same period, the company got its logo designed by the owner of the production.
A three-sided shield with an angry bull’s image (in a non-classical pose) and its owner’s name above it immediately attracted attention. Some found similarities in the emblem’s shape and size with the closest competitor’s logo – “Ferrari.” Others were convinced that the bull is the astrological sign of the zodiac (Taurus) of Ferruccio Lamborghini himself.
The animal was associated with strength, unbridled power, which, in principle, correspond to the description of cars produced by Lamborghini. There were no comments on this score from the owner of the company himself.
1963 – 1972
Starting from the company’s stage and up to the present, the Lamborghini car sign has not changed but only slightly corrected.
At first, the logo was black and white, directly related to the limited production capabilities. The colorful and bright emblem could be seen only in printed publications. In them, the background on the emblem was red, and the bull was black.
A beautiful black outline of the shield and an additionally created logo – a special handwritten inscription in black or silver looked very presentable and harmonious.
1972 – 1974
In 1972, the company logo was modified. The letters were enlarged so that the manufacturing company’s name consisted only of capital letters, written in Univers Black Oblique font against a yellow rectangle.
The inscription was located directly inside the shield, above the bull’s image on a black background, which remained in the same position as before.
1974 – 1998
During its existence, the Lamborghini company experienced several crisis moments. And one of them was the decline of the 70s. Then the company was declared bankrupt, after which the Mimran brothers bought it.
In 1987 Lamborghini passed into the hands of the American concern Chrysler. In this connection, the brand emblem is being modified; it takes on completely different outlines. The brand logo becomes laconic. The sign is now written in bold italics; each letter has clean outlines. The lettering is very similar to the Neue Helvetica Paneuropean 83 Extended Heavy Oblique font. This car sign was used for only seven years when an American company owned the Lamborghini brand.
In 1994, there is a return to the original logo.
1998 – present
In 1998, the shares were sold to the new owner – Audi. This entailed fundamental changes not only in the principles of the whole company. The innovations affected both the production process and changes in the design of the car.
The management decided to rebrand the logo as well. The work was entrusted to the German agency “KMS Team.”
The purpose of the innovations is to increase attention to ultra-modern cars and attract new customers to purchase super-fast cars. In the course of work, the proportions of the shield and the bull’s size were changed. But, as before, the car sign embodies strength, grace, and power.
Font and Colors of the Emblem
As for the font – the letter mark of the Lamborghini brand, it is just one way to draw additional attention to cars that can reach speeds of over 350 km per hour. It was this goal that the creator pursued, who focused on this special attention.
At different times, the inscription became more noticeable and expressive; then, it became slightly smaller about the animal’s size on the logo. Everything depended on various factors, including the wishes of the company’s then owners, of which, since 1963, there were at least 8.
Each color element of the car logo is symbolic. Black and gold are identified with reliability and aristocracy; these are classic colors that many people like.
As for the red, which was present on the original Lamborghini logo and was very often used in the manufacturer’s advertising campaigns, this color is directly associated with bullfighting, to which Ferruccio Lamborghini was partial. Most likely, this is the reason for the non-standard position of the animal in motion, similar to the movement of an angry animal on the field at the sight of a matador with the muleta.
By the way, is it a coincidence, but the company has released more than one car, the names of which are correlated with the bullfight:
- Lamborghini Murcielago – supercar produced from 2001 to 2010. The name of the car translates as “famous bull.”
- Miura Lamborghini, cars produced from 1966 to 1973. Lamborghini Islero (years of manufacture: 1968 – 1969). Lamborghini Bravo is a car that was not released into mass production due to the crisis. Lamborghini Urraco is a car produced by Lamborghini for nine years, from 1970 to 1979. Lamborghini Jalpa is one of the modifications of earlier models, a car produced from 1981 to 1988. Each of the names is nothing more than a variety of breeds of the most powerful and agile fighting bulls.
- Lamborghini Espada – cars produced in three different series from 1968 to 1978. The name means in translation from Spanish – “matador’s sword.”
That is why many believe that the animal’s location on the Lamborghini car emblem accurately indicates each car’s elitist nature produced in different periods of the company’s existence.