Lincoln Logo

Lincoln LogoLincoln Logo PNG

The brand’s cars are like pioneers, illuminating their way with headlights. The Lincoln logo exudes innovation and leadership. The emblem marked the creation of a new manufacturer, which has a great future.

Lincoln: Brand overview

Founded:August 1917
Founder:Henry M. Leland, Wilfred Leland
Dearborn, Michigan, U.S.
The Ford Motor Company has a division that was named after an American politician. This is Lincoln, a luxury brand with roots dating back to the early 20th century. It appeared in 1917 when Henry Martyn Leland fell out with the president of General Motors and quit to start his production. And five years later, the new business was declared insolvent and passed into the possession of Ford.

Meaning and History

Lincoln Logo History

Lincoln cars have always been driven by members of the upper class of society, including prominent US statesmen. First of all, this concerns limousines, which have become the main means of transportation for the elite. The company’s logo is still considered a symbol of prestige, power, and wealth. It took on a modern form after another Ford division, Continental, was integrated into the Lincoln brand. Despite the evolution, the design remains recognizable thanks to the cruciform elements.

What is Lincoln?

This is a series of luxury cars owned by Ford. It was founded by the inventor Henry Martyn Leland.

1917 – 1922

Lincoln (automobile) Logo 1917-1922

One of the first logos was stylized to resemble the White House facade, as evidenced by a triangular roof and columns. Above was the inscription “LELAND-BUILT,” and inside an uneven oval was the name of the trademark in the center. Along the edge was a ribbon with a striped pattern consisting of many parallel lines.

The bottom was decorated with two olive branches – a symbol of peace. This is a reference to the Great Seal of the United States because the bald eagle also has an olive branch on its face. The designers tried to connect the Lincoln brand identity with a real politician.

1922 – 1939

Lincoln (automobile) Logo 1922-1939

In 1922 Lincoln became one of the Ford divisions. To indicate this, the name of the parent company appeared on the logo. It was written inside an ellipse using a handwritten font. In the middle was the luxury brand’s name, and at the very bottom was the word “DETROIT” (the city where the automaker’s plant was based). The patriotic motives disappeared as the new owner decided to change the brand’s image radically.

1939 – 1954

Lincoln (automobile) Logo 1939-1954

The emblem turned black and round. Of all the inscriptions, only the name Lincoln remained. The developers made it white and chose a different font – with an imitation of calligraphic handwriting. A triangular shield was depicted in the lower half, divided into four parts by two intersecting lines.

1954 – 1964

Lincoln (automobile) Logo 1954-1964

In 1954, the color scheme changed. The circle has a brown ring frame, while the inner part has acquired a silvery hue. In addition, the designers painted the shield: the cross turned red, and the horizontal lines inside the two segments were repainted blue.

1964 – 1972

Lincoln (automobile) Logo 1964-1972

When the Lincoln and Continental divisions merged, they needed a new brand name. The developers have adapted the Continental emblem (four-pointed star) by placing it inside the silver letter “H.” The image was three-dimensional and stylized as a figure on the radiator grille.

1972 – 2012

Lincoln (automobile) Logo 1972-2012

In 1972, the logo became two-part. At the top was a cross that crossed the rectangular frame at four points. At the bottom was the word LINCOLN — strict, black, and sans serif. All letters had the same line width. Another version of the logo used the same lettering but with a three-dimensional silver badge.

2012 – today

Lincoln (automobile) Logo 2012-present

The designers have shortened the cross so it fits perfectly into a rectangular frame with rounded edges. The graphic is located on the left and is separated by a thin vertical line from the phrase “THE LINCOLN MOTOR COMPANY.” The company name is split into two lines.

Lincoln: Interesting Facts

Lincoln, a luxury car brand that Ford owns, has a rich history dating back to the early 20th century. Here’s a simpler look at Lincoln’s journey and achievements in the car world:

  1. Start: Lincoln was created in 1917 by Henry M. Leland and his son, Wilfred. They named it after Abraham Lincoln, whom Henry admired a lot.
  2. Joining Ford: In 1922, Ford bought Lincoln during tough times for the company. Under Ford, Lincoln became its luxury division and took on other high-end car brands.
  3. The Lincoln Zephyr: Launched in 1936, the Zephyr was a hit for Lincoln. It was stylish and had a powerful V12 engine, mixing luxury with performance.
  4. Lincoln Continental: First seen in 1939, the Continental symbolized American luxury. It was made for Edsel Ford and is known for its elegant design.
  5. Presidential Rides: Lincoln was the choice for U.S. presidents, including the 1961 Continental Convertible, which President John F. Kennedy used when he was assassinated. This connection has helped Lincoln’s luxury image.
  6. Innovations: Lincoln has been ahead in adding comforts and safety features, like power windows in the 1940s, keyless entry, and adaptive headlights.
  7. The Navigator: Released in 1997, the Navigator set the standard for luxury SUVs, combining space with Lincoln’s luxury traits.
  8. New Directions: In the 2010s, Lincoln refreshed its brand, focusing on modern luxury and bringing back classic names like the Continental.
  9. Customer Experience: Lincoln aims to offer cars and a unique luxury experience with services like the Lincoln Concierge and Lincoln Black Label membership.
  10. Going Electric: Lincoln is moving towards electric cars, planning to introduce hybrids and electric models, showing its commitment to innovation and eco-friendly luxury.

Lincoln’s story is about blending classic luxury with modern tech, ensuring it stays relevant and appealing in today’s car market.

Font and Colors

Lincoln Emblem

There is a lot of controversy over the meaning of the Lincoln logo. Some are convinced that this is a compass that points in four directions. In this case, it should symbolize the expansion of the company, its desire to sell cars around the world. According to another version, the cross is a four-pointed star taken from the Continental brand after the merger of the two divisions. Then he personifies prestige, luxury, comfort, and elegance in every detail. Another theory is that the cross was borrowed from the shield that adorned the 1950s Lincoln badge.

Lincoln Symbol

The thin, crisp, and neat font on the car brand’s logo is called Couture. At least he looks a lot like him. This is a development of the typographer Chase Babb. The color scheme is limited to black and white, which makes the brand very stylish.

Lincoln color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does Lincoln logo mean?

The Lincoln logo is based on the Continental star, which began to be used after the merger of the two brands. It symbolizes the splendor and opulence of luxury vehicles.

What kind of cars does Lincoln make?

The automaker’s current lineup includes compact and mid-size crossovers as well as full-size SUVs.

Is Lincoln a Ford car?

Yes, Lincoln is indeed a Ford division.

What color is the Lincoln logo?

Lincoln Star’s base color is gradient silver. And for the wordmark, black is used.