Logan Logo

Logan LogoLogan Logo PNG

Logan logo, prominent in the poster of the successful X-Men franchise installment, encapsulates the film’s narrative essence. From the first glimpse, the logo aligns with the movie’s storyline, effectively utilizing symbolic “aging” imagery to foreshadow upcoming events.

With respect to the prior two films in the Wolverine trilogy, the wordmark of the Logan poster seems denser and more substantial. This shift in design likely results from the concise nature of the word ‘Logan’—a stark contrast to longer titles like “X-Men Origins: Wolverine”—which permits the use of more robust letters. Another subtle feature is the consonance between the glyph widths and the dimensions of some proximate elements, creating a pleasing visual alignment.

While the stark sans-serif typeface of the logo does not particularly stand out, it is intentional. It plays a supportive role, allowing the spotlight to remain on the central film character. A more distinct typeface could risk overshadowing the primary focus.

In summary, the Logan emblem carries a deeper meaning that aligns with the movie’s narrative. Through its visual depiction of aging, its relative weight compared to previous installments, and the strategic choice of typeface, the logo powerfully embodies the film’s central themes.

Logan: Brand overview

Founder:James Mangold
United States

Released in 2017, Logan stands out as a distinguished American superhero film featuring Hugh Jackman in the title role. As the tenth installment in the X-Men film series, it marks the third and final chapter of the Wolverine trilogy, which began with X-Men Origins: Wolverine in 2009 and was followed by The Wolverine in 2013.

Born out of the Marvel Comics universe, this film continues the tradition of the previous installments, presenting a visceral interpretation of the titular character. The film breaks new ground by introducing a more nuanced and intimate exploration of the character’s journey, pushing the boundaries of the superhero genre. This bold direction marks a fitting conclusion to the Wolverine’s cinematic saga.

Meaning and History

Logan Logo History

The brand identity of Logan is closely tied to its raw and gritty portrayal of the title character. The film differentiates itself from the rest of the X-Men series by offering a more mature, emotional, and dramatic narrative, contrasting with the more typical action-packed superhero spectacle. This shift in tone is mirrored in the film’s unique promotional materials, which focus more on the character’s internal struggles and vulnerabilities.

The film’s branding is notable for its consistent adherence to this more serious, darker tone. From its promotional artwork and trailers to its distinctive color grading, Logan consistently presents a vision of a world-weary hero facing his demons. This consistent, well-defined aesthetic identity is an integral part of its brand appeal.

What is Logan?

“Logan” is a critically acclaimed superhero film directed by James Mangold and released in 2017. It is the tenth installment in the X-Men film series and a direct sequel to the 2013 film “The Wolverine,” marking the final portrayal of Hugh Jackman as the titular character after almost two decades. The film is set in a near future where the mutant population has sharply declined, and a weary Logan cares for an ailing Professor X in a hideout on the Mexican border. The introduction of a young mutant pursued by dark forces, however, prompts Logan to face his legacy and protect those he cares about. Praised for its character depth, mature themes, and emotional weight, “Logan” distinguished itself from traditional superhero films and was a box office success.

The branding of Logan manages to connect with a broad audience by offering something different within the superhero genre. It appeals to both fans of the character and those seeking a more character-driven, dramatic cinematic experience. By doing so, it stands as a testament to the potential of superhero films to tell deeper, more complex stories, further reinforcing its own unique brand identity.

Logan color codes

Raisin BlackHex color:#242222
RGB:36 34 34
CMYK:0 6 6 86
Pantone:PMS Neutral Black C