Logos are an integral part of our everyday visual world, present everywhere, from product packaging to billboards and screens. However, not all logos are the same. Some logos go beyond mere representation and include subtle details or hidden meanings that turn them into something special. Such logos strike our imagination, intrigue us with their creativity, and stay with us long after a fleeting glance. For those who appreciate these “logo secrets,” a deeper look at some of the most iconic emblems can be an enjoyable exploration of design and symbolism.
Some logos skillfully incorporate a company’s mission or industry into their design. For example, a technology company’s emblem might include a binary code, while a bookstore logo might incorporate the pages of a book into its visual identity in an original way. Others use historical references, visual puns, or cultural symbols to convey deep meaning. Sometimes, hidden logo details serve as an inside joke or a nod to the brand’s most loyal fans. Whatever the approach, these little secrets give the logo depth and personality, making it memorable and unique.
Bluetooth
The Bluetooth logo, with its recognizable blue symbol, is not just a modern emblem representing a widespread technology. Its origin and design may surprise many people as it has deep historical roots, particularly related to the Vikings.
The technology was named after Harald “Bluetooth” Gormsson, a 10th-century Scandinavian king known for uniting Denmark and part of Norway during his reign. Supposedly, his unusual nickname “Bluetooth” was due to his tooth discoloration, but his unifying legacy inspired engineers to create wireless technology.
The logo combines two ancient Scandinavian runes representing the initials “H” and “B” of Harald Bluetooth. Together, they form a unique symbol that symbolizes the connection between devices and pays homage to a historical figure known for his connections and associations.
This combination of modern technology with historical symbolism is an example of how design can connect centuries and cultures. The Bluetooth logo, an emblem we see on our gadgets every day, carries a story of ingenuity and heritage.
Starbucks
The Starbucks logo, adorned with a captivating mermaid or siren, is a symbol recognizable around the world. Although it has undergone various changes over the years, the emblem remains a trademark of the brand. In 2011, a notable transformation took place, introducing a detail that may not be noticeable to the casual observer but adds an interesting layer to the logo’s story.
The mermaid’s face has a slight asymmetry. This imperceptible imperfection was done intentionally to give the character a more human and understandable character. By abandoning the flawless, symmetrical image, the designers created an image of a siren that seems more approachable and appealing to the customer.
Starbucks was named after Starbuck, a character in Herman Melville’s classic novel Moby Dick. The choice of the siren as a symbol echoes the nautical theme and adds to the iconic aura beyond simple branding.
The Starbucks logo is an example of how a visual mark can be more than just a corporate identifier. The mermaid’s gentle smile, imbued with asymmetry, becomes a symbol not only of coffee but also of the warmth and individuality the brand seeks to convey.
Tesla
The Tesla logo, known for its sleek and modern design, prominently features the letter “T”. This seemingly simple symbol has sparked a lot of discussion and interpretations, from humorous to technical. Some have even compared it to the shape of an intrauterine device (IUD), which has prompted a backlash from Tesla CEO Elon Musk.
According to Musk, the shape of the “T” in the logo was deliberately chosen to signify something more specific than just initials. He said the design was inspired by the cross-section of an electric motor, reflecting the company’s focus on innovative automotive technology. Tesla, a company synonymous with advanced electric vehicles, often uses hidden details or “easter eggs” in its designs, and this logo was no exception.
The story of the Tesla logo illustrates how design choices can generate curiosity and debate and how a symbol meant to signify something specific can take on multiple meanings in the eye of the beholder. No matter how the logo is perceived – as an innovative reflection of technology, a simple letter, or even an intrauterine spiral – it remains a strong and recognizable brand emblem that continues to spark debate in the automotive world and beyond.
Twix
Instantly recognizable by its bright red lettering, the Twix logo contains a subtle but thoughtful design element that goes beyond simple aesthetics. At first glance, the twin mini Twix bars that serve as the dot above the letter “i” may seem like a fun representation of the chocolate treat itself. However, these little bars carry a deeper symbolism related to the brand’s identity and history.
The two bars in the logo reflect the two chocolate fingers found in standard Twix packaging and bear a striking resemblance to the universal symbol of the pause. This double meaning of the logo is no accident: it is closely tied to past advertising campaigns.
Twix’s marketing has often been about taking time for themselves. Their tagline, “Twix, need a moment?” emphasizes taking a moment to pause to enjoy a treat and take a break from the hustle and bustle of everyday life. This clever visual play with the logo complements the brand’s message and creates a strong connection between the product and its advertising.
It is important to distinguish this theme from similar but distinct slogans in the confectionery world, such as Kit-Kat’s famous “Have a break, have a Kit-Kat” slogan. While both brands touch on the idea of taking a break or pause, they do so in unique ways that reflect their individuality.
In branding, the Twix logo serves as an example of how a seemingly simple design can convey complex and layered messages.
Walmart
The Walmart logo, which may appear to the casual observer as a primitive depiction of a sun or even a poorly drawn flower, is more than just a fancy design. Behind this familiar symbol, present on storefronts and merchandise around the world, there is an elaborate story that goes far beyond superficial aesthetics. A closer look reveals that there is a deep meaning embedded in this seemingly simple emblem that is inextricably linked to the company’s founding principles.
According to a heartfelt post on Walmart’s official blog, the image symbolizes a spark. More specifically, it represents the initial inspiration that drove the company’s founder, Sam Walton, to create the first Walmart store. However, the meaning of the image doesn’t end there. The six individual “sparks” emanating from the center of the design signify the different core values that Walmart embodies. They are customer, respect, integrity, employees, service, and excellence. Together, they create a vivid picture of the corporate ethic that defines Walmart’s approach to doing business.
