Montreal Roses FC has introduced a new visual identity, including a logo crafted by Cossette and GRDN, to reflect the team’s competitive spirit and strong ties to the local culture and community. This updated design combines elegance with strength, creating a distinctive and meaningful look for the club.
The logo’s center features a stylized blue rose, symbolizing beauty, resilience, and unity. The clean and minimalist design conveys passion and dedication while maintaining a commanding presence. The rose is more than a decorative element—it represents the team’s identity, connecting the name to the values of power, unity, and determination shared by the players and their supporters.
The wordmark accompanying the rose uses a custom serif typeface with angular, thorn-like accents. This bold and unique design transforms a traditional sports-style font into a standout element, giving the logo a sharp and assertive edge. The lettering balances strength with character, while subtle retro influences add depth and personality. The inclusion of “MTL FC” reinforces the team’s roots in Montreal, highlighting its connection to the city’s rich sports culture.
The color palette features rich blue and gold as the primary tones, complemented by red and white accents. Blue conveys trust and stability, gold signifies achievement and prestige, and red introduces energy and passion. This combination creates a dynamic and visually impactful design, while variations in red and blue across applications allow flexibility and different interpretations of the team’s identity.
The logo’s composition balances the rose and wordmark elements. The rose takes center stage, ensuring it captures attention, while the typography provides structure and context. This proportional balance makes the logo versatile, working well across merchandise, digital media, and promotional materials.
This rebranding marks an important milestone for Montreal Roses FC as it gears up for its first season. The new visual identity reflects the team’s ambition to connect with fans and make its mark in the Northern Super League. The logo embodies the club’s mission to unite sport and community by blending competitive energy with cultural heritage. This design lays a strong foundation for the team’s future, inspiring pride among supporters and celebrating the spirit of Montreal Roses FC.
