Australian company MYOB, known to small and medium-sized business owners for its unified platform for finance, logistics, and HR, has unveiled a new look and updated logo. The rebranding, executed by designer Peter Borg, reflects the company’s evolution. From a service primarily associated with accounting, it has grown into a comprehensive system that supports businesses at various stages of growth.
The name MYOB stands for “Mind Your Own Business.” In the new identity, the phrase has taken on a clearer and more dynamic interpretation. The design is based on simple geometric shapes. They convey different paces, different paths, and different business development scenarios. Their combinations and intersections hint at the platform’s flexibility and MYOB’s ability to adapt to customer needs.
The logo has also changed. The text is still set in lowercase letters, but the font has become lighter, softer, and more modern. A rich purple has replaced the stark black. This color proved to be a better fit for the brand, as it helps convey openness, friendliness, and a passion for innovation.
The main goal of the rebranding was simple: MYOB wanted to bridge the gap between the brand and people. The brand image has become livelier and warmer, moving away from the dryness typically associated with software. The new system is built on clear shapes and bright colors, ensuring that the business foundation remains intact while the overall tone feels lighter and more approachable.
The McQueen Grotesk typeface plays a key role. It supports the brand’s modern look and pairs well with purple and pink accents, which make the image more vibrant and fresh. Through this refresh, the company showcases the current scale of its business in Australia and New Zealand and signals that it has a good grasp of the rhythm of modern entrepreneurship. The new look positions the company as a service that helps businesses grow and takes some of the daily burden off their shoulders.