The New Jersey Herald logo reflects the commitment to providing accurate and timely information. It symbolizes a connection with the local community and serves as a reminder of the publication’s mission to be the region’s voice, covering events important to its people. Founded over 100 years ago, the publication has undergone changes but has always remained true to its principles and continues to evolve in the digital age. The emblem bridges history and modernity, emphasizing the importance of quality journalism for every community.
New Jersey Herald: Brand overview
The New Jersey Herald was founded in Newton, New Jersey, in 1829. John H. Hall established the newspaper as a weekly publication called the Sussex County Herald and served as its first publisher. The earliest issues were printed using a hand-operated press in a small wooden building on Newton’s Main Street.
During the 1830s, when politics was a central topic in the area, the newspaper played an essential role in reporting on local elections and legislative initiatives. It focused particularly on infrastructure developments in Sussex County, including constructing new roads and bridges.
The publication’s influence grew in the 1840s, expanding its reach to nearby counties. The paper covered regional industrialization during this period, including mining and railroad construction development.
In 1864, Thomas G. Benson purchased the newspaper, bringing significant changes. He modernized the operation, upgrading to more advanced printing presses that improved print quality and distribution. Benson also expanded the editorial team by adding reporters and correspondents.
By the late 19th century, the Herald actively covered important regional events, such as expanding the education system and constructing prominent public buildings and industrial facilities. The publication became a vital resource for local businesses, featuring trade news and advertisements.
In the early 20th century, new printing technologies transformed newspaper production. The installation of the first linotypes in the 1910s sped up typesetting, and the introduction of regular photo publication in the 1920s made the paper more visually appealing.
Despite financial challenges during the Great Depression in the 1930s, the Herald continued publishing, focusing on the crisis’s effects on the community and covering government relief programs.
The postwar era brought new growth. In the 1950s, the newspaper improved content quality by switching to offset printing. This period saw an increase in columns and a larger reporting staff.
In 1969, Quincy Newspapers acquired the Herald, marking a new chapter—the new ownership invested in modernizing the business, adding a photo lab and new printing equipment.
The 1980s and 1990s saw a concentrated effort to improve technical capabilities. The newspaper introduced computerized typesetting, followed by an electronic page layout. During this time, the Herald also focused more on investigative and analytical journalism.
The rise of the internet at the start of the 21st century presented new challenges. In the 2000s, the Herald launched its website, allowing it to reach a broader audience and provide up-to-date news online.
A major milestone in the paper’s history came in 2019 when Gatehouse Media purchased the New Jersey Herald, later merging with Gannett Co. This acquisition provided access to additional resources and advanced technology, supporting the newspaper’s growth.
The New Jersey Herald is part of Gannett, blending digital and traditional print media. By adapting to changing reader needs and advancements in communication technology, the newspaper continues to serve as the primary source of local news for the people of Sussex County.
Meaning and History
What is New Jersey Herald?
This newspaper serves Sussex County and surrounding areas, providing a vital journalistic resource with detailed coverage of local news, community events, and regional issues in print and digital formats. By publishing reports on local government, education, sports, business, and community life, the newspaper has become a primary source of information for residents of northwestern New Jersey. It offers in-depth coverage of school board meetings, local sports events, corporate achievements, and cultural activities directly impacting the community’s daily lives.
Old
The old logo of The New Jersey Herald was the hallmark of the daily newspaper that has served Sussex County, New Jersey residents since 1829. The central focus is the name of the publication, presented in a strict and elegant font. This font conveys a sense of reliability and professionalism, highlighting the long history and respect for tradition.
The emblem’s design uses a classic combination of black and green. Black symbolizes rigor, seriousness, and dedication to facts, aligning with the image of a trustworthy news source. The green element is a silhouette of the state of New Jersey, standing out against the text and emphasizing the publication’s connection to the local region and its residents. Green represents life, growth, and resilience, reflecting the newspaper’s commitment to being the voice of its readers for nearly two centuries.
The name New Jersey Herald refers to tradition, as “Herald” translates to “messenger” or “town crier.” This name signifies the newspaper’s mission: to deliver important news and events to a wider audience and to serve as a reliable and credible source of information.
The name’s font includes an interesting design element—soft, slightly rounded lines that add warmth and friendliness to the logo despite its serious appearance. These letters are not aggressive; on the contrary, they create a feeling of calm and confidence.
Small text in the upper-right corner of the emblem reads, “Covering Sussex County Since 1829.” This underscores the publication’s deep roots and long-standing community service tradition.
New
The New Jersey Herald logo has been updated and now appears fresh and modern while maintaining its recognizability and tradition despite losing the outline of the state of New Jersey. It is designed in a strict black-and-white style, giving it a concise and professional look. Black symbolizes reliability and strength, emphasizing the publication’s seriousness and commitment to delivering accurate news.
The name is presented in a bold, dense font with soft yet strict lines. This combination of shapes creates a visual sense of stability and confidence in the newspaper’s brand. An interesting feature is the initial letter “N,” which stands out with a more massive form, “setting the tone” for the entire name. It catches the eye and is memorable, indicating confidence and solidity.
The font lacks decorative elements and appears clean and functional, reflecting a modern approach to design that prioritizes simplicity and readability. The style conveys that the newspaper focuses on precise, straightforward communication. Each letter seems carefully carved, highlighting the importance and weight of every word.
The name New Jersey Herald embodies the publication’s mission—to be a reliable news source for the residents of New Jersey. The word “Herald” hints at the newspaper’s purpose: to inform, report on events, and communicate what is happening around it.