Nick Jr. Channel is historically associated with Nickelodeon. He also broadcasts programs for children, but his target audience is the smallest viewers. Interactive educational cartoons are broadcast, with special attention paid to developmental activities. Colorful characters teach boys and girls how to count, write, read, distinguish colors and interact with the world around them. And funny stories and a simple form of presenting the material do not let you get bored in the learning process.
Meaning and History
Nickelodeon used to broadcast a block of programming for preschool children. By 1987, the amount of content had grown so much that the project managers decided to separate it into a separate brand – Nick Junior. And a year later, he was renamed Nick Jr. The rebranding was completed in mid-1989 and led to the emergence of an entire identity system, where the orange and blue logo with an inscription occupied the central place.
However, the word mark was shown very rarely on the screen. Designers have developed many icons of different shapes: in the form of rockets, mushrooms, elephants, flowers, snails, and other figures associated with cartoon characters. A common configuration united them: there was always a large orange element on the left, and on the right – a small and light blue one. One part had the inscription “NICK,” and the other – “JR.” The typography was the same in all cases.
These same graphic symbols were later used for Nick Jr. It appeared much later (in 2009) and was named after the Nickelodeon block of the same name. The conglomerate ViacomCBS Inc., which owns all the brands, counted Nick Jr. a worthy replacement for the Noggin TV network. Its identity also traces the features of the Nickelodeon corporate identity, but the designers tried to give the logo individuality.
In the first advertisements, the preschool block was represented by a round orange wordmark. This symbol appeared before the renaming of Nick Junior to Nick Jr. because the full version of the name was written inside the circle, without abbreviations. The designers split the text into two lines and angled it to make the emblem look like an unevenly pasted sticker. They specially made the inscription white because, this way, the letters stood out better against a bright background.
1988 – 2009
During the rebranding process, the logo has changed. It contained the block name Nick Jr. in two colors: orange and light blue. A bright sunny hue was used for the first word and sky blue for the second. There was no dot at the end. Perhaps the design creators considered it an unnecessary element and did not want to overload the image with small details. The entire inscription was converted to upper case, but the first “N” and “J” towered above the rest of the letters. For the design of the text, the developers have chosen a streamlined font, Balloon Extra Bold, with a slight slant to the left.
2009 – present
Nick Jr. Channel was released in 2009. It got its name in honor of the gearbox for preschool children. Nickelodeon adapted its logo to its corporate identity. Hence, the first half of the inscription (“nick”) exactly copies the beginning of the Nickelodeon word mark and consists of the same orange lowercase letters. The second part (“jr”) is traditionally light blue. In the end, for the first time in the history of the brand, a dot appeared – large and round, like a ball.
Font and Colors of the Emblem
The core of Nick Jr.’s visual system. – logo with the brand name. It is made in a playful style and is designed to attract the attention of children. The “i” looks most unusual: its vertical part merges with the point. At the same time, a thin line stretches between the two parts of the letter, as if they used to be one whole, but now they have begun to separate.
Nickelodeon and Nick Jr.’s typography coincides because the logos of these two channels were created simultaneously. A common custom font unites them with a rounded shape. Initially, the design had no analogs, but in 2016 the Litebulb Bold typeface was developed on its basis.
The color palette contains only two shades: orange (PMS Orange 021) and light blue (PMS 306). They divide the inscription into two parts and do not mix.