Pegaso Logo

Pegaso LogoPegaso Logo PNG

Pegaso: Brand overview

Founded:1946 – 1994
Barcelona, Spain
In 1946, the Spanish landscape saw the emergence of Pegaso, an automobile and truck venture under the umbrella of the state-controlled company Enasa. This new brand breathed life into the former Hispano-Suiza factory in Barcelona’s heart. At the helm of Pegaso was Wifredo Ricart, a distinguished engineer renowned for his past affiliations with racing designs for Alfa Romeo.

The initial years of Pegaso were predominantly earmarked for crafting trucks, tractors, buses, and a myriad of military equipment, which included tanks and armored cars. The brand swiftly scaled the ranks to become Spain’s frontrunner in the truck-manufacturing realm. However, 1951 marked a deviation from this trajectory when Ricart introduced the world to the Pegaso Z-102 sports car. Though primarily envisioned as a tool to elevate the brand’s allure and enhance the skill set of its workforce, this model saw a production run until 1958, culminating in approximately 500 units.

Beyond the Spanish borders, Pegaso’s trucks and buses commanded international attention and were sought after for their superior quality. Gradually, Enasa even opted to brand its line of passenger cars with the Pegaso emblem. But as the 1970s rolled in, a financial storm brewed within Enasa, resulting in a dwindling Pegaso output and culminating in the sale of its truck division in 1981.

A significant shift in Pegaso’s narrative occurred in 1990 when it found itself under the stewardship of Iveco. While it retained its identity as a dedicated division for manufacturing trucks and buses, the iconic Pegaso insignia ceased to grace new vehicles post-1994, wrapping up an illustrious chapter that lasted nearly five decades. Pegaso’s legacy boasts about 165,000 trucks, a testament to its indelible mark on the automotive industry.

Meaning and History

Pegaso Logo History

What is Pegaso?

Pegaso, established in 1946, was a Spanish automotive titan, manufacturing various vehicles, including trucks, buses, tractors, and armored vehicles. Under the guidance of the esteemed engineer Wifredo Ricart, Pegaso briefly ventured into the sports car industry. The company, headquartered in Barcelona’s famed Hispano-Suiza factory, functioned as a division of Enasa until 1990, when Iveco took over the reins.

1946 – 1990

Pegaso Logo 1946

1990 – 1994

Pegaso Logo

Pegaso color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C