Perodua Logo PNG
The Perodua logo embodies the company’s engineering expertise and dedication to advanced technologies in the automotive industry. The elements of the emblem reflect the concept of high speed and progress, while the color scheme aims to evoke trust among car enthusiasts.
Perodua’s history began in 1993, when Malaysia established its second national car manufacturer. In 1994, construction started on a plant in Sungai Choh, Rawang, creating the production base for future models. That same year, the company signed a technical agreement with Daihatsu Motor Co., Ltd., giving the new brand access to Japanese small-car engineering and compact platforms.
The first model, Kancil, arrived in 1995 and was based on the Mira. It became popular in Malaysia because it was affordable, economical, and suitable for daily city use. In 1997, Perodua expanded beyond small hatchbacks with the Rusa compact van, aimed at families and small businesses. In 2001, Kenari joined the lineup as a practical compact minivan with a taller body and flexible cabin.
In 2002, Kelisa replaced Kancil and kept the brand focused on low-cost, reliable urban transport. A major sales shift came in 2005 with Myvi, which became the company’s strongest mainstream model thanks to its spacious interior, fuel economy, and accessible price. Viva followed in 2008 as Kelisa’s successor, while Alza entered the range in 2011 to meet the needs of buyers seeking a compact MPV.
Axia arrived in 2014 with low ownership costs as its main appeal. In 2016, Bezza entered the sedan market with a focus on practicality and efficiency. The third-generation Myvi appeared in 2018 with updated safety technology, and Aruz followed in 2019 as the company’s first SUV. By 2021, Perodua was still expanding production and updating its range to focus on value-focused cars for Malaysian buyers.
Meaning and History
What is Perodua?
It is a Malaysian manufacturer known for producing compact and affordable cars. The company specializes in producing practical, reliable, and economical cars that meet the needs of a wide range of consumers. The brand is popular in Malaysia and other markets for its well-designed, affordable cars that offer good value for money. The brand’s lineup includes various models such as hatchbacks, sedans, and SUVs designed to provide convenient transportation solutions.
1993 – 1998
The Perodua logo has a thoughtful design that conveys the company’s identity. At first glance, it appears very simple, consisting of three geometric shapes forming a square. However, each detail has a hidden meaning.
- The green fragment resembles the letter “P,” the first letter of the brand’s name.
- The white stripe, formed by two red elements, resembles the number “2.”
“P” and “2” reflect the company’s full name, as “Perodua” is an abbreviation of “Perusahaan Otomobil Kedua,” which translates from Malaysian as “Second Automobile Manufacturer.” This is where the number “2” in the logo comes from. The choice of colors also has a hidden meaning.
- Green symbolizes nature and growth. It reflects the brand’s commitment to continuous development that is harmonious with the environment. In some countries, this color is associated with luck and harmony.
- Red embodies energy, strength, and passion. It emphasizes the cars’ dynamism. In a cultural context, red symbolizes happiness, especially in Asia, where Perodua operates.
The colorful elements are separated by an empty white space, which maintains balance between the letter “P” and the number “2,” making them more distinguishable. White is the color of purity and simplicity. It evokes a sense of order and harmony, making the emblem visually appealing.
The geometric shapes combine to form a perfect square, associated with stability and reliability. These qualities instill trust in the company’s clients. Additionally, the square underscores the brand’s modern, professional image, showcasing its commitment to building reliable cars.
1998 – 2007
The company timed the logo update with the debut of the Perodua Kembara SUV. The new logo features a complex structure with a colorful elliptical symbol and a black inscription with a stylized letter “O.” Let’s take a closer look at these elements.
- The ellipse includes a green element with a semicircular protrusion, a red wave, and a white stripe separating them. This references the previous emblem, which played on the brand name. The design is now more abstract but still hints at a stylized “P” and the number “2.”
- The company name is written in large black letters, vertically elongated and tilted to the right. This shape adds dynamism, essential to an automotive manufacturer’s identity. The bold, sans-serif font shows Perodua’s serious intentions.
- The wordmark features an oval replacing the letter “O.” It is lined with thin horizontal lines, evoking a sense of freedom, speed, and movement intensity. This element balances the large ellipse, creating harmony in the logo.
The designers experimented with texture, using a gradient covering the abstract emblem’s outer side, darkening its outline and the edges of the colorful geometric figures. This gradient transition makes the ellipse appear convex, as if a button were protruding from the surface.
The gradient adds shine and radiance to the logo, reminding us that the company produces stylish cars. This graphic technique also creates an aura of innovation and technology, highlighting Perodua’s commitment to progressive solutions.
2008 – today
The 2008 redesign completely changed the badge’s style, adding balance, purity, and minimalism. It has a more modern look compared to the previous version.
The logo developers changed the color scheme, making it richer, brighter, and fresher. However, green and red still dominate, maintaining brand recognition. White was replaced with silver, giving the texture a shiny, metallic look reminiscent of the materials used in car manufacturing.
The gradient effect adds volume and depth to the emblem, making it three-dimensional. Smooth transitions of shades reflect the energy typical of an automotive brand. Highlights and shadows enhance the logo’s realism, demonstrating Perodua’s attention to detail.
The narrow ellipse transformed into a wide oval, giving it a complete and finished appearance. The new shape symbolizes continuity and smooth motion, a metaphor for moving cars and the rapidly developing company. The green element still resembles the letter “P,” and the adjacent curve resembles the number “2,” but they now appear smoother and more stylized. The gray border adds additional depth.
The ” PERODUA ” inscription conveys purity, simplicity, and openness. Designers gave the letter “O” a classic shape to avoid drawing too much attention. The wordmark stands as harmonious proof of the brand’s reliability and stability.
The bold, sans-serif font improves readability, and the black color adds a touch of business elegance to the automaker’s name. The contrasting stroke thickness, straight lines, and smooth curves reflect the company’s dynamism and high-speed vehicles.