Perodua Logo

Perodua LogoPerodua Logo PNG

Perodua: Brand overview

Sungai Choh, Rawang, Malaysia
In 1993, Perodua emerged as a collaborative endeavor between Malaysian entities, namely the Heavy Industries Corporation of Malaysia (HICOM) and MBM Resources, in tandem with Japan’s Daihatsu Motor Co. This establishment was strategically poised as Malaysia’s countermove to the national car initiative set forth by Proton in the preceding decade, positioning Perodua as the country’s secondary national automobile brand.

A year post its inception, in 1994, the budding brand inaugurated its maiden production facility in Serendah, boasting a potential annual output of approximately 80,000 vehicles. Not long after, in August of the same year, the automotive landscape of Malaysia witnessed the rollout of Perodua’s debut car model: the Perodua Kancil. This vehicle, reminiscent of the Daihatsu Mira, was compact yet budget-friendly.

Spanning the subsequent decades, from the late 1990s to the early 2000s, Perodua consistently expanded its portfolio, ushering in a series of admired models like the Kelisa, Myvi, Alza, Axia, and Bezza. Notably, the Myvi carved a niche for itself, clinching the title of Malaysia’s top-selling car.

In the face of fierce competition, Perodua surpassed Proton to clinch the coveted position as Malaysia’s premier car producer in sales. Staying true to its origins, Perodua emphasizes crafting compact, fuel-savvy vehicles tailored to the preferences of the Southeast Asian consumer base.

Today, Sungai Choh in Selangor is home to Perodua’s headquarters and primary production unit, while a secondary facility dots the landscape of Batu Berendam in Malacca. With a formidable team of around 4,000 members, the brand manufactures close to 200,000 cars annually. Looking back at its journey since 1994, Perodua takes pride in catering to the automotive needs of Malaysians with an impressive delivery of over 4 million vehicles.

Meaning and History

Perodua Logo History

What is Perodua?

Perodua, short for Perusahaan Otomobil Kedua Sendirian Berhad, has dominated Malaysia’s automotive market since its establishment in 1993. Perodua has become the country’s largest car producer by committing to producing high-quality vehicles.

For over a quarter of a century, Perodua has maintained its reputation for manufacturing reliable and affordable cars, making it a stalwart in the Malaysian automotive industry. Stationed in Sungai Choh, Rawang, the company has cultivated a reputation for superior quality, rivaling that of Proton.

1993 – 1998

Perodua Logo 1993

1998 – 2007

Perodua Logo 1998

2008 – today

Perodua Logo

Perodua color codes

Maximum RedHex color:#dd0612
RGB:221 6 18
CMYK:0 97 92 13
Pantone:PMS Bright Red C
Pigment GreenHex color:#0ea538
RGB:14 165 56
CMYK:92 0 66 35
Pantone:PMS 354 C
Smoky BlackHex color:#13100d
RGB:19 16 13
CMYK:0 16 32 93
Pantone:PMS Black 6 C
Cadet GrayHex color:#96a5b1
RGB:150 165 177
CMYK:15 7 0 31
Pantone:PMS 7543 C