Pixiv, one of the world’s largest online platforms for artists, illustrators, and manga enthusiasts, has revealed a new logo—its first major rebrand in sixteen years. The fresh look reflects the platform’s growth since its 2007 launch, captures the spirit of its theme, “Your creative journey awaits,” and reaffirms its commitment to nurturing creativity in an ever-evolving digital world.
The updated logo, set to roll out on January 28, 2025, marks the platform’s journey to reaching over 100 million registered users across 230 countries and regions. As user habits have shifted—especially with mobile access becoming the norm—the new design aims to represent the site as a dynamic, globally connected creative space while staying true to its roots in supporting artistic expression.
The new logo is cleaner and more modern than the previous one. The original version featured a slightly decorative typeface with unique details, like a stylized “p” that resembled an artistic flourish, emphasizing the brand’s creative focus. Its thin lines and sharp angles gave it a light, fluid feel, while the bright blue color became a signature part of the identity.
Now, the redesigned version introduces a bolder, geometric typeface with rounded, uniform strokes that create a solid, cohesive look. The shift toward simplicity and structure aligns with current design trends and ensures clarity across digital platforms. Despite the changes, the familiar two dots above the “i” remain—a subtle yet recognizable detail that ties the new logo to its past.
The playful curves of the old design have been replaced by clean, consistent lines that improve readability and flexibility. The “p,” once adorned with a decorative loop, has been simplified for a sleeker, more streamlined appearance. This minimal approach makes the logo feel fresh and modern while ensuring it adapts well to digital use, where clarity is key.
Another interesting detail is how the design subtly references the platform’s digital roots. Geometric shapes inspired by binary code are woven into the lettering, reflecting its foundation in the digital world. The rounded corners and slight variations in letter proportions add a touch of organic imperfection, celebrating the beauty of human creativity. For example, the shortened stem of the “p” adds character, reinforcing that originality often shines in unexpected details.
While the visual style has evolved, the iconic bright blue remains—a familiar, vibrant color that connects the new look with the site’s history. This continuity helps long-time users feel at home, even as the brand moves forward.
