Reserved Logo PNG
The Reserved logo can truly be called unique and special. Despite the minimalist accents expressed so vividly, it remains refined. The main element is effectively highlighted, creating a cohesive style and distinct character. The visual mark is free of excessive embellishments, lending it elegance and rich informational content.
The identity relies on a two-tone palette. The color scheme is expressive and built on contrast, uniting artistic elements with text blocks. The Polish affordable clothing brand deliberately avoided emphasizing status and luxury. The simplicity of the emblem underscores the brand’s accessibility, making this approach symbolic and fitting in the context of its products.
Reserved: Brand overview
The history of Reserved began in 1991 in Gdynia, Poland, when Marek Piechocki and Jerzy Lubianiec founded the company LPP (Lubianiec, Piechocki i Spółka). Initially, the business imported clothing from Asia and sold it wholesale in Poland. This experience allowed the founders to understand Polish consumers’ needs and thoroughly analyze the clothing industry.
In 1998, LPP decided to create its clothing brand, which marked the launch of Reserved. The name was chosen to convey a sense of exclusivity and unique status while still being accessible to a wide audience.
The first store opened in Gdynia in 2000, offering stylish clothing at affordable prices. Polish customers responded positively to the brand, which offered a wide range of trendy clothing for both men and women.
Due to the first store’s success, the company quickly expanded, opening more locations across Poland in the following years. The business carefully selected store locations, choosing high-traffic areas in major cities and popular shopping malls.
In 2002, the company took a major step by entering international markets and opening its first store abroad in Estonia. This move began the brand’s expansion across Central and Eastern Europe.
A major milestone came in 2003 when LPP, the brand’s parent company, was listed on the Warsaw Stock Exchange. This increased trust and transparency and provided additional funding for further growth.
In the following years, the brand continued its aggressive expansion. The company entered the Czech market in 2004, Russia in 2005, and Romania in 2007, tailoring its approach to meet the local preferences and conditions in each new market.
In 2008, the company opened its flagship store in Warsaw, a landmark location that showcased its potential and ambitions.
Throughout the 2010s, the brand continued its global expansion, entering new markets. In 2014, it moved significantly into Western Europe by opening its first store in Germany.
In 2015, the company underwent a digital transformation by launching its online store, allowing the brand to reach a broader audience and adapt to changing consumer shopping habits.
One of the boldest moves in the company’s history came in 2017 when it opened a flagship store on London’s iconic Oxford Street. This grand opening was accompanied by a major advertising campaign featuring British supermodel Kate Moss, significantly boosting the brand’s international profile.
In 2018, the company entered the Middle Eastern market by launching in Israel, demonstrating its ability to adapt to different cultural environments.
Throughout 2019, the brand continued to expand, opening more stores and strengthening its online presence in key markets. The company also began experimenting with new store formats, such as pop-up shops in major European cities.
From 2020 to 2021, the focus shifted to innovation and adaptation. The business improved its delivery systems, introduced services like Click & Collect, and accelerated the growth of its online sales channels.
By 2022, the company had more than 1,700 stores across 25 countries. The brand continued expanding its footprint, opening new locations, and forming partnerships with local retailers.
In 2023, the company focused on growth, developing an omnichannel sales strategy and increasing its presence in key markets. The company also emphasizes innovation in garment design and production to stay competitive in the ever-changing fashion industry.
The journey reflects the story of an ambitious Polish company that became a major player in the global fashion industry in a relatively short period. Starting as a small store in Gdynia, the brand has expanded across many countries, demonstrating how a clear strategy, an understanding of customer needs, and a willingness to innovate can lead to global success.
Meaning and History
What is Reserved?
This Polish retail fashion brand quickly expanded across Europe, gaining a wide customer base with stylish and affordable clothing. The brand offers a variety of styles, from casual wear to more formal office attire, and has an extensive range for men, women, and children. It is known for quickly responding to changing fashion trends, often drawing inspiration from runway styles and creating affordable alternatives. The brand’s boutiques are designed clean and modern, creating a pleasant atmosphere for shoppers. Partnerships with global designers and celebrities have increased the brand’s recognition and strengthened its position in the competitive fast fashion industry.
1998 – 2014
The brand was founded in 1998, and its first logo was introduced simultaneously. From the outset, the brand positioned itself as a seller of affordable clothing, and this emphasis was conveyed through its identity.
The Reserved visual mark was highly informative, helping new customers become acquainted with the brand and communicating its core product concept. Bright colors were not used—instead, the logo consisted of two shades, one serving as the background and the other filling each letter. White was the primary color, complemented by a light blue secondary color. Their combination appeared unconventional and intriguing: the letters stood out, with the white gaining additional expressiveness in this pairing.
The visual mark was divided into two main parts, each containing its visual element. At the center of the emblem, on the left, was a square in which the letters were carefully drawn as though interchanging. They formed a unified cluster of “r” and “e.” The use of white highlighted their elegance and sophistication.
The name “Reserved” was displayed in a gentle blue shade on the right side. The thin lines of the letters looked very precise, creating a memorable visual effect. All letters were uppercase, large, and aligned in size with the “r” and “e” symbols, although they were slightly shorter than the geometric figure, giving the logo a unique visual harmony.
2014 – today
The modern Reserved logo is designed in a strict, classic tone and focuses on an impactful and memorable brand presentation. The predominant monochrome style gives it a stylish appearance that perfectly aligns with current identity trends.
The emblems emphasize simplicity and logically reflect the main concept of this Polish brand, which offers affordable clothing and accessories. The logo is free of excess luxury, with its minimalism highlighted against a white background. It features small yet uppercase letters, and a relatively large spacing between characters creates an effect of visual depth and volume.
This identity effectively underscores the brand’s reliability through the design of static symbols. It maintains the traditional idea of product accessibility, so the brand name remains the only element on the logo, without any additional details.