Saluti opens a new chapter with an updated logo and packaging that convey the freshness and atmosphere of Italian limoncello. At the heart of the brand is the idea of joy and a festive mood that does not require a special occasion, only good company.
Saluti limoncello is made from natural lemons grown on the sunny hills of the Amalfi Coast. This fact served as the starting point for the team at the agency Unbound, who created an image in which the drink’s character is easy to read: light, relaxed, and authentic.
The project’s creators approached the design with a sense of humor and close attention to detail. The bottle’s shape echoes a lemon’s outline, creating an informal look and enhancing visual appeal on the shelf. The packaging was developed with the same level of creativity. It is styled like a vintage fruit crate and features a hinged lid that turns the box into a clear product display.
The logo is executed in a bright, positive color palette, with blue and yellow tones that convey the brand’s mood. Decorative lemon slices are placed above and below the Saluti name, reinforcing the association with the drink and the summer leisure atmosphere.
With its refreshed style and original packaging, Saluti evokes the simple joys of life and moments that matter when shared with friends and loved ones.