Sram Logo PNG
The Sram logo symbolizes speed and control, which is familiar to everyone on the road. The brand creates bicycle components and constantly improves the mechanics, helping riders feel confident with every move.
Sram: Brand overview
Stan Day and a team of cycling engineers founded SRAM in 1987 in Chicago to introduce a groundbreaking solution to the bicycle market. Their first big idea was the Grip Shift gear system, allowing cyclists to change gears by simply rotating a lever on the handlebars, making riding easier and more intuitive. The company partnered with manufacturers early on, quickly gaining popularity among mountain bike builders. As the company grew, it expanded internationally, opening factories and developing new products. A significant step was acquiring Sachs Bicycle Components, which added chains and other crucial parts to SRAM’s lineup, allowing it to compete directly with Shimano. Later, the company purchased RockShox, which entered the suspension market and solidified its presence in mountain biking. Additional Avid brakes and Zipp wheels acquisitions further strengthened SRAM’s braking systems and high-performance road cycling components offerings. The launch of SRAM RED helped the brand challenge Shimano and Campagnolo at the elite level of road racing. Innovation continued with XX1, simplifying mountain biking drivetrains and eTap, the world’s first wireless electronic shifting system. SRAM continued to refine this technology, introducing RED eTap AXS with smartphone integration and a 12-speed drivetrain available at various price points. Today, the company remains committed to innovation, actively supporting professional cycling teams, and constantly evolving its products for riders worldwide.
Meaning and History
What is Sram?
This is a manufacturer of bicycle components whose products are in high demand among professionals and amateur cyclists. The range includes parts for various cycling disciplines, including road racing, mountain biking, and BMX. There are components for all skill levels, from gearshift systems and brakes to connecting rods and cassettes. It manages well-known brands that produce suspension forks, wheels, and other key elements. The company’s developments are used at major competitions, confirming their reliability and quality.
1987- today
The SRAM logo keeps things simple: just the name SRAM. Yet, the text doesn’t look boring; it appears lively and dynamic. The letters are bold and powerful, tilted to the right, giving the impression of forward motion. Visually, the inscription resembles a speeding bicycle or a fast-moving track.
The font was specially designed for the company: no serifs, just precise geometric lines. The letters have sharp and dynamic angles. All letters are uppercase, uniform in height, and appear massive and solid. The red color suits SRAM’s products well, as it is associated with speed, strength, and technical power.
The symbol relates to the brand’s history. It originated from a desire to make bicycles more convenient, ensuring they perform reliably, quickly, and precisely. Initially, the company produced only gear-shifting components but gradually expanded into a full range of parts. The logo helps express the primary quality of the products: the reliability and speed that attract cyclists, from amateurs to professionals, to choose the company.
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