Stoiximan has unified its app, broadcast graphics, and sports arena branding around a new logo by London studio Nomad. The betting company’s wordmark now features a spiral inside the “S” and a figure celebrating victory hidden in the “x.” The agency collaborated with designer Leo Field on the lettering and the Portal emblem.
Founded in 2012, the company is a leading sports betting and online gaming operator in Greece and Cyprus. Stoiximan partners with soccer and basketball clubs, national teams, and Olympic athletes, supporting domestic leagues, the UEFA Europa League, and the UEFA Conference League. As its services and sponsorship programs expanded, the brand needed consistent design guidelines across its various platforms. Nomad aimed to connect the company’s identity with the sporting culture of the countries it serves.
The previous logo featured right-slanting lettering. The initial “S” had an extended upper section, and the dots above the “i” letters were tilted quadrilaterals. The new wordmark uses bold, upright letters with rounded contours. The name is more compact, and the dots above the “i” letters are horizontally elongated. The lettering remains white, while the blue background becomes brighter and more saturated.
The main change to the “S” is in its inner curves. Two opposing curls form a spiral-like shape. The letter also appears on its own. Its interlocking forms became the basis for Portal, a symbolic entrance to Stoiximan’s world of entertainment. They provided the starting point for the brand’s animation.
The other letters were refined as well. The top of the “t” has an angled cut, while the “m” and “n” have notches where their rounded shoulders begin. The single-story “a” retains its counter. Smooth lines replace the sharp diagonals of the previous “x.” According to the designers, their combination suggests a person celebrating victory, bringing a sporting reference into the wordmark.
Nomad and Studio Drama created Stoiximan Sub Sans for the names of the company’s product offerings, including Sportsbook, Casino, Virtuals, Fantasy, and eSports. Its rounded curves echo the main logo, while consistent lettering unites the services under the Stoiximan name.
In interfaces and sports event graphics, Portal acts as an animated frame. Its contours expand and rotate to make room for text and images. Nomad’s work included animation, digital design, and logos for the product offerings. Studio Drama also developed Stoiximan Sans, a typeface supporting both Greek and Latin alphabets.