P&G Logos and Brands
The “PG” section is dedicated to the Procter & Gamble corporate logo, a brand of one of the world’s largest consumer goods manufacturers. Founded in 1837 in Cincinnati, the company manages a portfolio of dozens of global brands across household chemicals, personal care, childcare, and home cleaning. The P&G logo has come a long way from a detailed emblem depicting the moon and stars to the modern minimalist abbreviation. An analysis of the P&G logo shows how the parent brand of the largest FMCG corporation changed its visual identity while remaining hidden from the mass consumer behind the facades of its more famous subsidiaries.
