research organization Logos and Brands

Funds, associations, and independent analytical structures that conduct research outside of universities form the “Research Organization” section. The RAND Corporation, Battelle Memorial Institute, SRI International, and the Max Planck Institute represent a model of an organization where research is funded by grants, contracts, and donations rather than tuition fees. The logos of such organizations combine academic rigor with symbolic mission statements, appealing to a narrow circle of customers, from military departments and pharmaceutical corporations to international organizations. Brands in this section operate at the intersection of science and consulting, transforming research data into recommendations for governments and businesses.