swimwear Logos and Brands

Swimsuits, swimwear, and beachwear, born at the intersection of sports, fashion, and leisure, define the Swimwear section. Speedo, with its record-breaking LZR Racer (banned by FINA in 2010 for its technological advantage), Arena, and TYR serve the sports segment. Fashion brands Seafolly, Triangl, Solid & Striped, and Frankies Bikinis sell style and beach lifestyle. Victoria’s Secret and the Sports Illustrated Swimsuit Issue have shaped public perception of swimwear fashion for decades. The logos in this section mark products associated with water, sun, and the body. The swimwear market is estimated at more than $20 billion, with peak sales in April-June in the Northern Hemisphere.