Tattoox, a Barcelona-based platform connecting the global tattoo community, has unveiled a new logo and updated brand identity to reflect its mission and evolving role in tattoo culture. The redesign introduces a fresh and modern look, highlighting the platform’s innovative take on tattooing.
The updated logo builds on the foundation of the original design, introducing refined elements that improve its relevance and usability. The wordmark keeps its bold, sans-serif style with tighter kerning and softened edges, giving it a more fluid and connected appearance. This subtle change evokes the imagery of ink blending into skin or paper, tying the design to tattoo artistry. The logo’s digital version features dynamic effects like blurring and bulging, simulating the natural ink spread. This adds texture and motion, drawing inspiration from the experimental, DIY aesthetic of 1990s zine culture.
Color plays a key role in the new identity, with a bold red against white taking center stage. This vibrant choice conveys energy, creativity, and passion—deeply rooted in tattooing. The sharp contrast makes the logo visually striking and memorable, appealing to a modern audience.
Typography complements the new design with a blend of practicality and style. Acid Grotesk, a clean and functional sans-serif, is used as the primary typeface, ensuring readability and consistency across materials. Tobias, a more ornate typeface, adds a creative touch that balances the simplicity of the main font with a sense of artistry. This combination reflects many tattoo styles, from minimalist designs to intricate, elaborate pieces.
The redesign goes beyond the logo, introducing a cohesive brand system that spans digital and physical platforms. This updated look enhances usability and strengthens Tattoox’s presence in the competitive tattoo industry.
Tattoox’s new branding highlights its commitment to growing alongside the art form it celebrates. By blending modern design with a nod to its artistic roots, the updated identity positions Tattoox as a prominent voice in the tattoo world, resonating with seasoned artists and those exploring tattoo culture for the first time.
