Telcel Logo

Telcel LogoTelcel Logo PNG

Telcel: Brand overview

In 1984, business tycoon Carlos Slim opened Telcel in Mexico City, which originally operated under the name Radio Móvil Dipsa and specialized in mobile communications. Six years later, the company began offering wireless phone service throughout Mexico, quickly gaining the lion’s share of the country’s cell phone market.

In 1996, in an effort to attract frugal users, Telcel launched Amigo prepaid cards. By the late 1990s, the company had expanded its technology offerings, first introducing a personal communications network (PCS) in Mexico City and then expanding it to the rest of the country.

An important milestone came in 2001 when Carlos Slim spun off América Móvil from Telmex, making Telcel part of this newly formed entity. In 2006, Telcel’s cellular infrastructure covered more than 63% of Mexico and 90% of the country’s population.

As of 2020, there were 77.2 million wireless users in Mexico, representing more than 61% of the market. In short, Telcel, founded by Carlos Slim, has become the leading company in Mexico’s wireless telecommunications sector. Over the decades, the company has consistently expanded its services and geographic footprint and is now a key subsidiary of América Móvil.

Meaning and History

Telcel Logo History

1989 – 1994

Telcel Logo 1989

1994 – today

Telcel Logo

The Mexican wireless operator specifically emphasizes the scope of its activities in its branding so that customers immediately understand what services they can get. The emblem features the company’s name in italics. The letters are smooth, lowercase, and angular at the ends. Sharp elements are balanced by rounded edges, which eliminates the negative effect. On the left is a pattern of several thin horizontal stripes with a thin antenna sticking up. The logo is colored entirely in blue.

Blue is reminiscent of a calm sky or a clear ocean, making you think of something wide and open, which is what wireless communication should be. The italicized letters are like a nudge to action, saying, “Hey, we’re fast and nimble, just what you need.” The antenna design is simple but interesting. It resembles a signal tower, saying without words, “We’ll get you connected.”

Telcel color codes

Cobalt BlueHex color:#264aa5
RGB:38 74 165
CMYK:77 55 0 35
Pantone:PMS 661 C