Telgea, a company specializing in telecommunications, data analytics, and digital solutions, has introduced an updated corporate identity designed by the Signifly studio. Telgea assists other companies in establishing mobile connectivity abroad, simplifying access to international markets.
The company’s previous logo featured a semicircular icon with a smooth gradient transitioning from blue to turquoise. The concept symbolized digital growth, but the image was overly abstract and unclear, often drawing comparisons to a jellyfish. The accompanying text used a simple, neutral font without distinctive character or individuality.
The new logo version is noticeably simpler and more contemporary. It now emphasizes a solid, bright-green circle alongside the company’s name in black lettering. The circular image conveys a sense of unity and simplicity in communication, reflecting Telgea’s main mission to streamline international mobile connectivity.
Typography has also changed. Previously, the font was generic and faceless; now, it appears softer, easier to read, and respectable without being overly formal. This font works equally well on the company’s website and printed materials.
Instead of the old color scheme with a blue-to-turquoise gradient, the brand now features neon green and black colors, enhancing brand recognition. Within the company, the vivid shade of green was named “Brat green,” becoming the main corporate color, symbolizing clarity and digital communication.
The new icons are simple and logical yet maintain liveliness and expressiveness. As a result, the visual system is both understandable and appealing.
By updating its identity, Telgea is committed to providing clear, reliable solutions to its clients without unnecessary complexity.