Victoria Cymes, known for its carrot juices and other beverages, has changed its name and is now called Tłocznia Cymes. Over thirty years, it has grown from a small production site in the Wałcz Lake District into a major producer of juices and smoothies. The rebrand was tied to the desire to highlight its farming roots and present the company in a modern image.
Production is located in a region with many local farms. Vegetables and fruits arrive at the plant on the day they are harvested, ensuring products are always fresh. This principle has been the foundation of the company’s success, enabling it to secure a strong position among natural beverage producers.
The previous Cymes logo was built around the letter “C,” shaped like an apple with leaves. It looked somewhat naïve and did not reflect the scale of the business. The serif font gave the brand an unnecessarily severe tone. The new visual language, created by the BNA agency, is friendly and modern.
The company’s main symbol is now expressed through typography. In the letter “M,” the silhouette of a carrot and leaves is hidden within the negative space. They make the logo engaging and associative. The typeface has become softer while maintaining stability. The founding year, 1989, was added to the composition, serving as a reminder of long-standing experience.
Bright red was replaced by a palette of orange and cream shades, creating a warm sense of homeliness and naturalness. The colors emphasize the connection to the vegetables and fruits used in production.
A unified system was developed for beverage packaging. Juices are now decorated with photographs of fresh fruit, while lemonades and smoothies feature hand-drawn illustrations. Each product category has its own visual style but remains part of the overall identity. Large labels make it easier to navigate the assortment and find the desired flavor.
The brand’s communication is built around the idea “We deliver freshness.” To convey this, a symbol featuring a truck carrying vegetables and fruits was created. The icon evokes the daily delivery of products to stores, thereby strengthening consumer trust.
Tłocznia Cymes has preserved its natural character and family origins while gaining a visual language that meets the standards of today’s market. The company has successfully combined heritage with contemporary solutions, creating a style that supports development for years to come.