Token.com Logo PNG
The Token.com logo embodies the idea of simplifying complex processes and fostering confidence in the digital world. It symbolizes the platform’s journey, which began with a bold vision to make cryptocurrency investments accessible to everyone. The logo connects people with the digital economy’s opportunities, transforming innovative technologies into an intuitive and user-friendly tool.
Token.com: Brand overview
| Founded: | 2017 |
| Founder: | Andrew Kiguel, Trevor Koverko |
| Website: | token.com |
First established in 2017 by Andrew Kiguel and Trevor Koverko, Token.com was created to simplify and secure investing in cryptocurrencies and blockchain-related assets. Initially operating under the radar while its platform underwent beta testing, Token.com made a splash in 2021 when it launched publicly and had its initial public offering (IPO), listing on Canada’s NEO Exchange.
Beyond its original focus on staking and investing in tokens, Token.com has diversified into intriguing avenues like virtual real estate within metaverses and non-fungible tokens (NFTs). In a landmark transaction in November 2021, the firm’s subsidiary, Metaverse Group, orchestrated the largest acquisition of virtual land to date, snapping up 116 parcels in the digital realm of Decentraland. The following year, Token.com further extended its reach into the NFT space by establishing a specialized investment division, Hulk Labs.
In 2023, Token.com’s staff roster has swelled to around 50 employees, and the company continues to broaden its asset base, venturing deeper into decentralized finance (DeFi) and NFT holdings. At the core of its business ethos is demystifying investments in cryptocurrencies and Web3 technologies for mainstream investors. CEO Andrew Kiguel leads the company in its ongoing mission to evolve and enlarge its portfolio of digital and Web3 assets in a straightforward, safe, and transparent manner for all stakeholders.
Meaning and History
2017 – 2023
2023 – today
The Token.com logo plays with visual perception, turning minimalism into a vibrant and friendly design. The letter “o” is replaced by a circular symbol that resembles a smiley face or playful emoji. A black background with two white dots inside creates contrast and adds a touch of lightness. This element becomes the composition’s focal point, bringing the design to life.
The remaining letters are crafted in a modern grotesque style. They are lowercase, bold, and softly rounded, giving the text a cozy yet contemporary feel. The shortened ends of the letter “c” create a sense of neatness, while the vertical cut on the “e” adds a subtle accent, lending the font its character. These small details highlight precision and attention to detail, which are crucial in the digital space.
The composition of the visual mark feels cohesive, thanks to the uniform thickness of all elements. The rounded shapes create rhythm, while the slightly extended height of the text adds visual interest. The softly smoothed edges of the letters give the text a sense of fluidity and completeness.
The black color was chosen for its versatility and formality. The white details contrast, enhancing the clarity of the text and the symbol. The design is highly legible on any background, from smartphone screens to business cards.
The brand name is connected to the tech industry and represents innovation. The word refers to digital assets, while the logo’s style conveys a sense of modernity and accessibility. The elements work together to emphasize this connection.
The emblem plays on form and meaning. The “eyes” symbol adds personality, while the minimalist text enhances the brand’s technological character. It embodies simplicity, vibrancy, and memorable.
