TwelveLabs is a technology startup specializing in video content analysis using artificial intelligence. Their platform lets users watch and interact with videos, instantly finding scenes, episodes, or information upon request. The brand transforms videos into a searchable format using proprietary models, combining audio, visuals, text, and contextual events into a single digital unit.
The previous logo was simplistic and static, resembling a medical brand more than a modern tech project. The new style completely changed the company’s perception. The central symbol is a horse composed of small rectangles. This figure is inspired by Edward Muybridge’s famous photographic series, which explored the nature of motion.
The horse is depicted schematically, with a dynamism emphasizing the company’s technological precision. Composed of separate lines, the figure appears to be moving at high speed, visualizing the concept of real-time data processing. Interestingly, the number of lines in the symbol is exactly twelve, a symbolic reference to the company’s name.
The new logo uses the font Duplex Milling. It is simple yet lively, reinforcing the digital nature of the entire identity. Rounded corners of the letters complement the horse figure and highlight the company’s high-tech approach.
The color scheme is now completely different. Instead of dull, medical shades, the brand now features fresh combinations of pink, peach, and orange, accented with bright green. These colors make the design attractive, especially against modern gradients, and work well on digital media, enlivening texts and graphics on the company’s website.
The overall atmosphere of the new identity is stylish and contemporary. This solution captures the essence of the company, which looks forward, engaging in research at the forefront of digital technology. Thanks to this redesign, TwelveLabs appears more attractive and interesting, standing out positively in the market of modern video analytics platforms.
