Uniroyal Logo PNG
Uniroyal: Brand overview
Uniroyal, formerly the United States Rubber Company, made significant contributions to the global tire industry between 1916 and 1990. Founded in New Jersey in 1892, the company adopted the Uniroyal brand name in 1961.
Uniroyal’s product line was extensive and included tires for a wide variety of vehicles, including cars, trucks, buses, agricultural equipment, and aircraft. The company’s manufacturing facilities were scattered throughout North America and Europe and supported many tire brands such as Tiger Paw, Royal Seal, Rainier, and the famous giant Uniroyal Tire introduced at the 1964 New York World’s Fair.
The company was a beacon of innovation in the industry, developing several technologies, including polyester cord tires, tubeless tires, bias belt tires, and white wall relief tires. In addition to tire manufacturing, Uniroyal was involved in the chemical industry, establishing a subsidiary, Uniroyal Chemical, which produced Naugahyde for upholstery materials, adhesives, and chemicals needed for tire manufacturing.
For many years, Uniroyal maintained close ties with auto racing teams through sponsorship deals, promoting its high-performance tires. However, by the 1980s, the company was taken over by the French tire company Michelin. In the early 1990s, the Uniroyal brand was finally discontinued, and its production facilities were taken over by Michelin.
During its heyday, Uniroyal had about 60 plants and more than 80,000 employees in the United States and Europe. Although the company ceased to exist, the Uniroyal brand has maintained its legacy due to its long and influential history in tire manufacturing.
Meaning and History
What is Uniroyal?
For over a century, Uniroyal has been at the forefront of tire and synthetic rubber manufacturing in the United States. Founded in 1892 as the United States Rubber Company, it holds a strong position in the industry today with administrative offices in Greenville, South Carolina, and Naugatuck, Connecticut. In addition to tires, Uniroyal produces a range of military-grade materials, including munitions, explosives, and even chemical weapons, highlighting the diversity of its manufacturing capabilities. Michelin absorbed Uniroyal in 1990, expanding the company’s presence in North America, Peru, and Colombia.
Old
New
The red parallelograms to the right and left of the black word “UNIROYAL” create an attractive color contrast. These figures resemble stylized tire tracks, the main product the company sells. They frame the word on both sides, symbolizing not only high speed but also a certain direction. The idea of controlled traffic is linked to safety, so the slanted letters seem perfectly safe.
The red parallelograms are reminiscent of road signs. They keep the name “UNIROYAL” on the right track, like a car that is safe to drive. The slant of the letters creates a sense of moving fast yet maintaining control of the situation. It’s as if the company is saying that its tires will keep moving in the right direction.
Uniroyal color codes
| Fire Engine Red | Hex color: | #cc2129 |
|---|---|---|
| RGB: | 204 33 41 | |
| CMYK: | 0 84 80 20 | |
| Pantone: | PMS 485 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
