Accent, a company operating since 1995 in talent acquisition and employment, has introduced an updated style created by the agency SKINN. The changes affected all areas of activity, including visual identity, digital platforms, office environment, and client interaction.
The goal of the update is to highlight the company’s digital focus and its transparent approach to interaction while maintaining authority and recognition. The new brand structure has become clearer and easier to understand. It helps users navigate Accent’s services and its specialized divisions.
The strategy is built on clear principles outlined in the company’s manifesto. Its foundation lies in straightforward communication and an emphasis on action. The idea of “affirmation” has become the brand’s key metaphor, reflecting the desire to achieve results. This results in large typography and text presentation that creates a recognizable visual rhythm.
Photos and videos now show real people and emotions without staged or artificial imagery. Close-up shots convey authenticity and connection, underscoring the company’s attention to both employees and clients.
The color palette, based on orange and white, has been expanded with new shades, broadening visual design options. The logo has also been updated. The letter “A” has become more expressive, giving the style a lighter, more contemporary look.
The digital transformation also included the website. It received a new structure, making it more user-friendly for job searches and talent matching. Simplicity, transparency, and user comfort have become the main priorities.
The identity has been extended into the office space, where open layouts and warm accents reflect the company’s philosophy. Accent positions itself as a partner that helps people and businesses realize their potential, fostering personal and professional growth.